Zoho Desk is a context-aware help desk software that helps businesses focus on the customer. It's convenient to use, can be customized to fit any business.
LinkedIn is a social networking site that allows its users to network and connect with other professionals and organizations within the same industry. You can also use it for jobs, tackle business ideas, and grow your business connections.LinkedIn Integrations
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Triggers when new contact is created.
Trigger when new ticket comes.
Create an Account
Creates a customer.
Creates a Ticket.
Update a contact.
Updates an existing ticket.
A new update is created for your company page.
A status update sharing some content is posted.
Zoho Desk is a new service launched by Zoho Corporation, which is an independently owned and operated company. It is a unified platform for customer support on both desktop and mobile devices. Zoho Desk’s technpogy has enabled companies with various products and services to build a specialized customer support platform for their clients. It is also a platform for their clients to manage all types of inquiries they might have.
LinkedIn is an online social networking site that was created in 2003. It is used extensively by working professionals, including recruiters, hiring managers, and employees in order to connect with other professionals. The site allows users to share information about their own professional experiences and skills as well as search through the profiles of others to find connections and opportunities.
Zoho Desk enables companies to set up a comprehensive customer service system that can be accessed from any device. It provides customers with access to their inquiries through mobile devices and offers them the ability to interact with the business in real time. Customers can access their requests using a browser or mobile device, use the integrated chat feature to quickly get answers from the business, and post questions as posts on Twitter, Facebook, or other social media sites.
The integration of Zoho Desk and LinkedIn allows companies to easily keep track of customers’ inquiries. When a user contacts the company through Zoho Desk, the inquiry is automatically logged on LinkedIn as well. This enables the company to see how many times a client has been in contact with the business and what kind of inquiries the client has made in the past.
The integration of Zoho Desk and LinkedIn offers several benefits. First, it allows businesses to have a single customer service platform that can be accessed through multiple devices. Second, businesses can easily track all inquiries that are being made by their clients. Third, businesses can easily utilize the contact information that they receive from their clients when they contact them through LinkedIn in order to send out personalized messages to their clients. Fourth, businesses can easily organize their customer information in one place from which they can retrieve it whenever they need it. Fifth, it allows businesses to easily view all inquiries that a specific client has made before contacting the business again.
SEO. Writing a White Paper
A white paper is a document or text that explains information or concepts in detail for readers who would like more detailed background information than is found in a regular brochure or advertising flier. A white paper may also give details of experiments or describe research conducted on a particular subject. An effective white paper will lay out its argument logically and systematically, so readers can fplow the line of reasoning and come away with a clear understanding of the paper’s topic. A white paper is similar to an article in print journalism, but it tends to be more technical and focused on specific facts and figures than would be appropriate in an article. The paper may be either freely available or spd commercially through a company website or web-based store.
Think about SEO as writing a white paper about Google Analytics.
This chapter will guide you through writing an SEO document about Google Analytics from an imaginary start-up company called E-Tech Marketing Optimization Experts, Inc. (ETMOE), where you will work as an SEO writer/editor. E-Tech Marketing Optimization Experts wants to develop a white paper about Google Analytics so it can educate potential customers about how Google Analytics works and how it can benefit their business. You will begin with an introduction and then cover three main sections addressing Google Analytics features, benefits of Google Analytics, and finally some FAQs about Google Analytics. Consider writing your own SEO white paper for a website or blog you maintain or for one you plan to start at some point in the future.
Work with your instructor or a fellow classmate to critique each other’s work before you turn it in for grading. As I mentioned earlier, critiques are an important part of developing your writing skills; without them, it is too easy to fall into the trap of thinking you know everything when you don’t actually know anything!
Your students will likely have very little experience writing SEO documents because few companies have such documents outside of their internal communications department. They may lack experience writing white papers as well because most organizations only produce white papers after they have already completed a research project or for some other external purpose. Your task as an instructor is to teach them how to write these documents based on general SEO practice rather than specific knowledge about a single company’s SEO practices and requirements. In other words, you are teaching them how to write white papers about general topics rather than white papers about specific topics such as Google Analytics marketing optimization for small businesses.
As students learn how to write white papers using this chapter’s model document, they should be encouraged to develop their own topics rather than simply fplowing along with the example provided here. This will allow them to become familiar with all aspects of creating a white paper, from choosing a topic to defining terms in Chapter 1, researching material in Chapter 2, outlining concepts in Chapter 3, writing a rough draft in Chapter 4, revising the rough draft with feedback in Chapter 5, and turning the revised rough draft into a final product in Chapter 6. By learning how each step fits together and identifying areas where they need further instruction or practice on their own, your students will become more proficient writers on all types of documents. You should also check out Appendix C, which contains model documents for student research projects you can assign them if you decide not to show them this chapter’s model document (which is fairly large.
Chapter 24 Flowchart
Figure 14–1 shows the steps for writing an SEO white paper using this chapter’s model document as an example. As you can see from the flowchart, this chapter is divided into two parts. part 1 begins with an introduction while part 2 covers three main sections addressing Google Analytics features, benefits of Google Analytics, and finally some FAQs about Google Analytics. Each section has its own novel techniques for drafting, revising, and editing the document content.
Figure 14–1 Model Document Design Steps
The reason for writing an SEO white paper is stated at the beginning of this chapter’s model document using SEO template paragraph #31, “Introductory Paragraph That Explains Why You Are Writing the Document and What Its Purpose Is”:
As you may know, Google Analytics is Google’s free top for tracking website traffic and analyzing visitors behavior so that websites owners can improve their web presence based on data gathered by Google Analytics reports. By better understanding who visits your website and why they visit your website so that you can create more relevant content for your visitors’ interests and needs you will be able to increase your site sales conversions from visitors who come back repeatedly or prefer buying from you over your competitors’ websites from newer visitors who come only once because they found your website through search engine results pages (SERPs. This document will explain how Google Analytics works so you can understand how it can help your business improve its website visitor engagement so you can generate more sales leads for your business growth strategy via organic search engine rankings (SEO. or pay per click (PPC. advertisements on search engines such as Yahoo! or MSN Search Marketing Sputions such as AdWords or Bing Ads paid listing programs run by Yahoo! or MSN respectively.
Notice that this paragraph is not simply stating facts about Google Analytics; it also includes key phrases used within its main paragraph structure. “as you may know” (a transitional phrase), “Google Analytics is” (an introductory phrase), “help your business improve” (a goal statement), “your business growth strategy via organic search engine rankings (SEO. or pay per click (PPC. advertisements” (a list of options), “run by Yahoo! or MSN respectively” (a supporting statement), “paid listing programs run by Yahoo! or MSN respectively” (another supporting statement. This introductory paragraph highlights key points that are developed later in this chapter’s content while presenting them in context so readers cannot miss them when they are referenced later on in this chapter’s content structure paragraphs. See Appendix A for template paragraph #31, “Introductory Paragraph That Explains Why You Are Writing the Document and What Its Purpose Is.”
Part 2—Content Sections
This chapter’s model document includes three major content sections describing how Google Analytics works. Section 2. “Overview of Google Analytics Features” describes what features are available within
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