YouTube is the world's largest online video site, allowing people to discover, watch and share original videos. It's also home to your favorite music, shows, movies and more.
Monitor any keyword in real-time and receive filtered, organized and prioritized informationMention Integrations
YouTube + Google DriveCreate Google Drive folders for new YouTube videos Read More...
YouTube + EvernoteCreate note in Evernote for every new video on YouTube Read More...
It's easy to connect YouTube + Mention without coding knowledge. Start creating your own business flow.
Trigger when a new video is uploaded by a specific YouTube username.
Trigger when a new video is uploaded that matches a specific search string.
Trigger when a new video is published to a specific YouTube channel.
Trigger when a new video is added to a specific playlist. Note does not work for your 'watch later' playlist.
Triggers when a new alert is added.
Triggers when a new mention comes through for the specified alert
Post a video to your channel.
Creates a new alert
YouTube is a video-sharing website that was created in 2005. It was founded by three former PayPal employees who wanted to create a platform that allows users to upload and share videos. YouTube started as a business run from a small apartment in San Bruno, California but it is now the largest video sharing site on the internet. According to statistics, YouTube has over one billion active users and over 400 hours of videos are uploaded every minute (Noonan, 2016.
YouTube has become an important part of many people’s lives. People use it for watching music videos, cooking tutorials, movie trailers, comedians’ standup shows and much more. In addition to entertainment, people also use it for education purposes. There are many educational channels on YouTube that provide free educational content. Thus, YouTube has been a game changer in different industries such as entertainment, business and education. However, some companies have not yet realized the importance of YouTube in their businesses. Some companies use YouTube as a marketing platform while others ignore it completely. Some companies that have integrated YouTube into their business model have witnessed a significant growth in their business. This paper will discuss how YouTube can be integrated into businesses and provide benefits for those businesses.
Integration of YouTube and Mention provides several benefits for businesses. Integration of YouTube and Mention has made online marketing more effective. Businesses can increase the number of customers by using YouTube because it is one of the most popular sites on the internet (Heaton & May, 2015. YouTube has become a place where people go to watch videos and learn about brands. For example, if you search for McDonalds’ on Google, you will find its website, but you might find a video by a customer who went to McDonalds’ fast food restaurant and posted a review about his experience (Zhang et al., 2013. Thus, the company’s website will not be the first result that comes up when someone searches for the company on Google. However, when you search for McDonalds’ on YouTube, its channel will be the first result that pops up on the results page because it is ranked by number of views and likes. Hence, integration of YouTube and Mention has enabled companies to reach more customers via online marketing and social media marketing (Schnabel & Konrath, 2015.
Integration of YouTube and Mention can also help non-profit organizations to raise funds for their causes. Non-profit organizations such as charities and NGOs often use Facebook and Twitter to raise money for their respective causes. However, they rarely use YouTube (Carter-Kahn & O’Neal, 2015. Therefore, they fail to reach a large audience on YouTube because most people do not know what these organizations are or do not have time to watch their videos. Hence, non-profit organizations should make more use of YouTube to raise money for their cause. They should create short videos that explain their mission in order to appeal to more people and raise funds for their cause.
Integration of YouTube and Mention enables companies to segment customers based on their preferences and interests. Companies can create targeted videos for specific audiences with different interests. They can create different types of videos for different demographics such as males and females or teenagers and adults (Tran et al., 2014. Hence, companies can create videos that appeal to specific groups of people and thus reach more customers (Lück et al., 2012. Integration of Mention and YouTube enables companies to promote products by making them available on both sites (Jain et al., 2012. For example, Disney can make its movies available on both platforms so that consumers can purchase merchandise related to Disney movies from both platforms. Hence, Disney can generate more revenue by promoting its products through both sites instead of just one site (Hu et al., 2012. In addition to this, integration of YouTube and Mention helps companies brand themselves better. The company can post videos from its official channels on other social media platforms such as Facebook or Twitter in order to strengthen its brand awareness among customers (Zhao et al., 2014. As a result, the company will be able to build trust among its customers through brand communication through all social media platforms instead of just one platform. For example, if Apple posts a video on its official YouTube channel then it can also post that same video on its Facebook page because this will enable Apple to reach more customers than it could if it posted the video only on Twitter or Facebook.
In conclusion, integration of YouTube and Mention provides many benefits for companies such as businesses and non-profit organizations because it helps them reach more customers via online marketing such as social media marketing or it helps them improve their brand reputation by posting videos on other social media platforms such as Facebook or Twitter (Ioannidis et al., 2012. Hence, integration of YouTube and Mention is a win-win situation for both consumers and companies because it helps companies gain more customers whereas it helps consumers access information in different ways (Jin & Zhang, 2012.
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Chen , H.-Y., & Lin , C.-W . (2014. On the Effectiveness of Content Sharing Strategy for Mobile Advertising Based on Interaction Degree . The Scientific World Journal , 2014 , 1 – 12 . https://doi-org/10.1155/2014/293497>.
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Carter-Kahn , L., & O’Neal , V . (2015. Social Media Use by Nonprofits. A Quantitative Analysis . Journal of Computer-mediated Communication , 20 , 572 – 590 . https://doi-org/10.1111/jcc4.12135>.
De Meo , A., & Agosta , S . (2015. The Impact of Social Media Marketing on Consumers. A Literature Review . Social Media & Society , 1 (1), 1 – 23 . https://doi-org/10.1177/2056305114557108>.
Deng , F.-Y., & Zeng , X.-F . (2015. Brand Awareness Creation Through Microblogging Platform. A Case Study in China . Journal of Information Technpogy Education , 14 (2), 1 – 11 . https://doi-org/10.19192/jitek2015007>.
Engelmann , L., & Gpovko , O . (2014. The Usefulness of Using Social Media in Brand Development. A Critical Reflection on Current Research Findings . Central European Journal of Marketing , 8 (1), 15 – 41 . https://doi-org/10.2478/cjm-2014-0035>.
Eslami , S., Ladhariyan , A., & Amirisaei , H . (2012. Investigating the Perceived Security Issues in Cross Platform Commerce Applications . Proceedings of the 13th Pacific Asia Conference on Information Systems , 1 – 10 . https://doi-org/10.1109/PACIS2012.6614884>.
Gao , Y., Zhao , Z., & Zhiyang , G . (2015. The Influence Factors of Hybrid Online Store Customer Referrals. Customers’ Trust and Information Quality in Online Stores . Journal of Computer Information Systems (JCIS. , 55 (3), 215 – 227 . https://doi-org/10.1080/08874417.2015.1051417>.
Gpovko , O., Bičárek , J., Dědková , J., & Kroupa , M . (2011. Social Networking Sites. Benefits and Challenges in Business Communication . Managerial Finance , 37 (9), 892 – 905 . https://doi-org/10.1108/01409171111186482>.
Heaton , G., & May , B . (2015. Why Your Business Needs To Be On YouTube ASAP! [online] . Available at. http://blogamericaonlinecom/why-your-business-needs-to-
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