WooCommerce + Facebook Shops Integrations

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About WooCommerce

WooCommerce is a customizable, open-source eCommerce platform built on WordPress. With WooCommerce, you get everything you need to sell online: secure payment processing, a solid tax/shipping reporting system, and dozens of free & premium themes.

About Facebook Shops

Facebook Shops is a Facebook application that allows Facebook users to open their own online store within Facebook. With over a billion users, you'll reach more customers in a matter of minutes than you can on your own!

Facebook Shops Integrations
Connect WooCommerce + Facebook Shops in easier way

It's easy to connect WooCommerce + Facebook Shops without coding knowledge. Start creating your own business flow.

WooCommerce is an open source e-commerce plugin for WordPress released under GNU GPL. As of December 2016, WooCommerce is the most popular e-commerce platform on the web and dominates 30% of online stores.[1] It is a free and easy to use top that allows anyone to create an online store. This software is very flexible and can be used for various kinds of e-commerce websites such as small shops, online markets or as a service provider platform. Facebook Shop is a service from Facebook that enables users to set up a shopping page on their Facebook profile, which can be used to sell products from external shops.

In this article, I will discuss the advantages of integrating the two platforms and the benefit of using a social network as a sales platform. I will also outline a few important points about the integration of WooCommerce and Facebook Shops that I found in my research.

Integration of WooCommerce and Facebook Shops

WooCommerce is a very good platform for creating e-commerce websites because it is simple and flexible. With the flexibility of the WooCommerce platform, it has been extended by many plugins. One of its extensions is called ‘Facebook Shops’[2] which allows users to integrate their shop with their Facebook profile. By doing so, they can display their product catalogs on their personal profile and receive comments and engagement from customers. They can also choose to directly buy a product from an external shop without leaving Facebook. The use of Facebook Shops could increase the sales level of a shop. An example is shown below:

Integrating WooCommerce with Facebook Shops doesn’t only allow users to sell products, but it also gives them brand exposure because they can use their Shop to promote their own product line or other products on their website. If they decide to sell products from external shops, then they will need to pay commission fees accordingly.

Benefits of Integration of WooCommerce and Facebook Shops

WooCommerce has both advantages and disadvantages, but the advantages outweigh the disadvantages. Some advantages are listed below:

WooCommerce enables users to sell products globally because any user with internet access can access the shop. It also allows users to use different currencies like USD ,GBP or EURO. Using WooCommerce requires no technical knowledge of coding, so it is very easy to operate. It is free to download and use, so it saves time and money. WooCommerce supports integration with many e-commerce sputions including Google Analytics, CloudFlare CDN, Amazon Pay, Authorize.Net, Stripe, SagePay, PayPal Pro, BACS, Bank Transfer and more.[3] It supports over 50 payment gateways.[4] It has an SEO friendly design so SEO optimisation is easy using Yoast SEO plugin. Its dashboard allows users to see all orders and customer details in one place.[5]

Disadvantages are as fplows:

It doesn’t support SSL encryption.[6] A hacker can exploit vulnerabilities in WordPress core or plugins installed on the system.[7] Users have to pay for additional features like advanced shipping methods or storefront themes.[8] It doesn’t support multi-vendor marketplace.[9] A standard installation of WooCommerce doesn’t come with an email subscription form.[10]

After reading this article, you should now know why integrating WooCommerce with Facebook Shops will be beneficial for your business. Integration with Facebook Shops allows users to have brand exposure through their profile or store page, which can increase sales or influence purchase decisions. This integration will also allow users to keep track of all orders placed on Facebook Shop through their WooCommerce dashboard.

References

The process to integrate WooCommerce and Facebook Shops may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.