Snapchat is a popular messaging app that lets users exchange pictures and videos (called snaps) that are meant to disappear after they're viewed.
Storenvy is an e-commerce platform which consists of an online store builder and social marketplace, with thousands of merchants and millions of products listed on it. At Storenvy, you can discover goods from brands that inspire you, or create your own custom online store in minutes.Storenvy Integrations
It's easy to connect Snapchat + Storenvy without coding knowledge. Start creating your own business flow.
Triggers when a new campaign is created.
Triggers when a new member is created.
Triggered when an order is fulfilled.
Triggered when an order is confirmed.
Triggered when you create a new product.
Creates a Campaign
Creates a member.
Snapchat, created by Evan Spiegel and Bobby Murphy in 2011, is a mobile app which allows users to send photos or videos to friends. Once the recipient opens the image, they have up to ten seconds to view it before it disappears forever. One of the most innovative features of Snapchat is that if you take a screenshot, the sender will be notified. This feature was introduced into the app’s code in 2013 and has been hard-coded ever since.
Storenvy is an online marketplace based in San Francisco which allows users to create their own storefronts. It has both free and paid services. A number of companies including Nike, Sony, Warby Parker, and Urban Outfitters are already using Storenvy. It also has hundreds of thousands of sellers who sell their products on the platform, ranging from handmade crafts to digital downloads.
It is well-known that teenagers use Snapchat. As of June 2017, there were 166 million daily active users. It is estimated that Snapchat has about 30 million business accounts. While these numbers seem impressive, Snapchat does not allow brands to advertise on the platform directly. However, according to a survey conducted by BIA/Kelsey, 41% of Snapchat users said they would purchase from a brand they fplow on the app. This is an important factor for brands to consider when deciding whether or not they should use Snapchat as a marketing channel. The integration between Snapchat and Storenvy presents a perfect opportunity for brands to reach this market through direct ads on the platform.
Moreover, the integration with Storenvy allows sellers on the platform to sell their products through ads on Snapchat. The fact that Snapchat is difficult to access for many people who do not live in America or Europe implies that advertisers will be able to target a more international market. Also, since Snapchat is primarily used by younger people, it may also present a unique way for brands to reach out to millennials. Many millennials rely on social media for their shopping decisions and store visits are no longer the only way for them to make purchases. In fact, according to a study conducted by Deloitte, 53% of millennials start researching items online before they buy them. With the integration between Snapchat and Storenvy, brands could harness millennials’ love for social media and let consumers shop directly from their snaps.
A key advantage of using Snapchat as an advertising platform is that it allows brands to target specific demographics by age range and gender. For instance, lets say you want to target teenage girls within a certain income bracket living in Los Angeles. If you add Snapchat filters that are targeted towards your audience onto your Storenvy products, you can allow your products to appear in searches for those specific filters and thus target your audience more precisely than traditional advertising platforms such as Google or Facebook Ads allow. Furthermore, since Snapchat allows you to target specific locations within a certain radius, you can also target people within a certain distance from your brick-and-mortar store location.
One of the biggest benefits of using Snapchat as an advertising platform is that it allows for deeper engagement with potential customers than traditional marketing methods do. Since the images disappear after ten seconds, users cannot just casually scrpl past them like they usually do with banner ads or sponsored posts on Facebook or Instagram. This means that brands have less competition on the platform because they are competing with other brands’ non-disappearing ads for attention. Thus, when brands try to place ads on the platform with their Storenvy products, they can charge higher prices for their ads than they can on other platforms because they offer better targeting capabilities.
Additionally, since all of the images and videos disappear after ten seconds when they are not being viewed by recipients, brands are not at risk of receiving negative comments about their products on the platform. In fact, users are incentivized to leave positive comments on images because they know that they will disappear after ten seconds if no one views them; this may increase engagement with users and lead them to purchase more often through ads on Snapchat. Even if users don’t purchase anything through an ad on Snapchat, at least they have seen your brand name or logo and may think of your product next time they see it advertised elsewhere and decide to buy it.
In addition to the benefits outlined above, integrating Snapchat with Storenvy puts your products in front of an audience that is ready-made for consumption—they are already paying attention because they are viewing pictures rather than trying to pay attention while scrpling through their newsfeeds like they would be doing if they were using Facebook or Instagram. Moreover, since users cannot simply scrpl past an ad on Snapchat without viewing it entirely (because it disappears), you can ensure that your products receive more attention on the platform than they would otherwise receive on other apps such as Facebook or Instagram where many people just scrpl past ads without even noticing them.
The process to integrate Snapchat and Storenvy may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.