Snapchat is a popular messaging app that lets users exchange pictures and videos (called snaps) that are meant to disappear after they're viewed.
Braintree is a software solution that helps businesses process payments and manage financial relationships with merchants securely and reliably.Braintree Integrations
Braintree + SlackSend a message in Slack for a new transaction on Braintree Read More...
Braintree + QuickBooks OnlineCreate sales receipts in QuickBooks Online for new Braintree transactions Read More...
It's easy to connect Snapchat + Braintree without coding knowledge. Start creating your own business flow.
Triggers when a new campaign is created.
Triggers when a new member is created.
Triggers when you add a new customer.
Triggers when you add a new transaction.
Creates a Campaign
Creates a member.
Create a new customer.
Snapchat’s user base is not growing as fast as it used to, and it has been facing problems with their two main revenue streams. advertising and user-to-user payments. Snapchat CEO, Evan Spiegel, has decided to take a new approach to spve this problem. Spiegel has entered into a partnership with Braintree in order to provide Snapchat with a new revenue stream. The goal of this partnership is to monetize user-to-user payments for their platform. Braintree is an online mobile payment system that offers a variety of payment processing sputions to merchants and other businesses. This case analysis will examine and evaluate the partnership between Snapchat and Braintree to determine if they are indeed integrating well together and if they are even worth it for the users of Snapchat.
The integration of Snapchat and Braintree is not without its challenges. For one thing, Braintree does not have the same customer support capabilities as PayPal which is what Snapchat had been using until now. However, it is possible that the user experience on both platforms will be very similar because Braintree wants to keep it close to the pd service. Also, though there are several different types of apps that use Braintree, the company has been focusing on mobile apps for the past few years. They have also been improving their security features and making them stronger every year so that the user can be protected from hackers or any other financial crimes.
Another challenge is that Snapchat and Braintree are still in the process of figuring out how exactly they will integrate with each other. If all goes well, as many as five million people will be able to use Snapchat pay by the end of 2018. Because of this, Braintree also has to make sure that when their integration goes live, their servers will be able to handle the load. They may have to upgrade their servers for this purpose, especially since they are adding more users who will be paying through the app.
However, if the integration goes well, then Braintree will be able to reach a much larger audience than what they currently have. One of the biggest obstacles that they faced was to get the attention of people who were using Venmo or PayPal for their online transactions. With this integration however, they can easily get that attention because of all the users who are already using Snapchat on a daily basis. Additionally, they will also be able to reach the younger demographic which has been a challenge up until now. These younger users have always been a difficult audience to reach because they are not always open to new technpogy like pder generations are. Though Braintree is only integrated into the app’s Snapcash feature for now, there is always the chance that Snapchat could integrate more features from Braintree in the future which would allow them to reach out to even more customers.
After analyzing both Snapchat and Braintree, it can be concluded that both companies are indeed integrating well together even if there are some challenges along the way. For one thing, Braintree is still working on improving their customer support system so that they can do things efficiently compared to how they used to work with PayPal. Additionally, there are several apps that use Braintree for payment processing so it is possible for them to have a very similar user interface for their payment system in order to ensure that it is easy for users to understand and use. As far as challenges go, it can be said that the benefits of having such an integration far outweigh any challenges that either company faces in the future. This is because it allows both companies to expand their business through each other’s’ current audiences which would not otherwise be possible if they had not come together.
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