Sina Weibo is a microblogging service and social networking service that allows users to send and read texts known as 'weibos.' It is called the Chinese version of Twitter.
Mixpanel provides product analytics for understanding user behavior in apps & websites. Build better products faster with instant insights.Mixpanel Integrations
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Sina Weibo is a popular Twitter-like microblogging service in China that was launched by Sina in 2009.
It allows users to post messages (up to 140 Chinese characters. and read others’ message. It has become the most popular social networking website in China, and with more than 500 million registered users, it is the largest of its kind in the world.
In 2012, Sina Weibo became the 3rd most visited website in China.
Sina Weibo had more than 100 million users as of October 2011 and has reported its users sending over 30 million Weibo posts per day.
As of March 2013, Sina Weibo has more than 300 million registered users, with 100 million daily active users.
Mixpanel is a software analytics company based in San Francisco, California. The company provides a product that tracks events that happen on all websites of its customers and reports on them to help their clients understand user behavior.
The company was founded in 2008 by Suhail Doshi and Alex Rainert and has raised a total amount of $20 million from venture capital firms including Andreessen Horowitz, Bessemer Venture Partners, First Round Capital, Opus Capital, Ribbit Capital, Sequoia Capital, and SV Angel. In January 2013 it was reported that the company had raised another round of funding of $30 million led by Andreessen Horowitz and Sequoia Capital, valuing the startup at approximately $200 million.
First of all, before talking about integration, we must know what they are. In this paper, I will use the definition below for Sina Weibo and Mixpanel:
Sina Weibo. Sina Weibo (Chinese. 新浪微博; pinyin. Xīnlàng Wēi Bù. is a Chinese microblogging service similar to Twitter. Sina Weibo launched on August 23, 2009 and as of 2014, boasts 500 million registered users. It is one of the most popular social media platforms in China. According to Alexa Internet, Sina Weibo is the third most visited website in China after Google Search and Baidu Search after Facebook. Sina Corp. was renamed Sina Corporation because of its expanding portfpio beyond its flagship SINA portal.
Mixpanel. Mixpanel is a software analytics company based in San Francisco, California. The company provides a product that tracks events that happen on all websites of its customers and reports on them to help their clients understand user behavior.
According to this source, http://www.techinasia.com/company/mixpanel-analytics/ , we can see two levels that Sina Weibo and Mixpanel can be integrated into one system as below:
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