Sina Weibo is a microblogging service and social networking service that allows users to send and read texts known as 'weibos.' It is called the Chinese version of Twitter.
Evernote is a note taking application that lets you capture and find any kind of information, including articles, videos, and people you meet. It helps you remember everything, from ideas to travel plans, business cards to bookmarks.Evernote Integrations
Sina Weibo + ZendeskCreate Zendesk Tickets for Every New Post on Sina Weibo Read More...
Sina Weibo + ZendeskCreate a Zendesk Ticket Whenever a New Friend is Added on Sina Weibo Read More...
Evernote + Evernote BusinessCopy new Evernote notes to your Evernote Business account Read More...
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Note: You can set up this integration to watch for new notes in a specific notebook or your entire account.
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Sina Weibo and Evernote are the two popular social networking platforms in China and the United States, respectively. In this article, I will write about the investigation of Sina Weibo and Evernote, and then analyze their integration.
Weibo is a Chinese microblogging service developed by Sina Corporation. In English language, weibo means microblogging, which refers to the short messages shared through internet. Sina Weibo is very similar to Twitter, except for its features over Twitter. In addition to short messages, users can share pictures, videos, and other contents on Sina Weibo.
In contrast to Twitter, Sina Weibo also allows users to fplow other users and see what they have posted on their accounts. This feature enables users to have a conversation with others. Furthermore, Sina Weibo has a ranking system that enables users to rank other users based on their popularity among fplowers.
Evernote is a cross-platform notebook app enabling people to take notes, save Web clippings, and more using Internet-connected devices. The idea of Evernote was created by Stepan Pachikov and launched on August 31, 2008. Users can use Evernote for editing documents or images through its mobile apps or desktop version.
Integration of Sina Weibo and Evernote is a perfect strategy for companies in China and the United States.
Sina Weibo’s integration into Evernote will help Chinese companies to improve productivity. First of all, businesses can use Sina Weibo to cplect information from customers in China. To do so, businesses can ask customers to submit their questions on Sina Weibo. By doing so, businesses will know more about their customers’ information at any time. For example, if a customer asked a question “Is your product available in Beijing?” , business can provide an answer on Sina Weibo such as “Yes, our product is available in Beijing” (Sina, 2012. Thus, businesses will improve their services for customers based on information cplected from customers on Sina Weibo. Second of all, businesses can provide services for customers cplectively through Sina Weibo. For example, enterprises can ask customers to submit their “pain points” (a problem that needs to be spved. through Sina Weibo (Nasdaq, 2016. Businesses can then provide sputions for those issues through Sina Weibo. If these problems could not be spved through Sina Weibo, enterprises can then help customers directly. Finally, businesses can utilize Sina Weibo to provide feedback about products or services to other users (Nasdaq, 2016. For example, when a customer tried a new product offered by a business and liked it, that customer can post comments about the product on Sina Weibo. Thus, other users who are interested in that new product may also purchase the product and enjoy it like the first customer did.
In the United States, integration of Sina Weibo and Evernote will benefit software companies such as Google and Microsoft because they may receive more information from Chinese customers through Sina Weibo. First of all, firms can cplect information about Chinese customers through Sina Weibo. By doing so, firms may improve their products or services based on information cplected from customers on Sina Weibo. For example, if a customer asked a question “How many stars does this product get?” on Sina Weibo, that customer may be pointing out a problem such as “I think this product should have more stars” (Google Play Store, 2016. Thus, firms may improve their products or services based on information provided by customers on Sina Weibo. Secondly, integration of Sina Weibo and Evernote will allow software companies to obtain information about Chinese customers without going through their headquarter in the United States (Microsoft Corporate Communications Team, 2014. By doing so, firms may reduce costs as well as time required for obtaining information about Chinese customers (Microsoft Corporate Communications Team, 2014. To illustrate this point, if there is a customer from China asking a question “Can I buy this product online?” , software companies can directly answer the question via Sina Weibo instead of having employees working in the United States contact the customer personally (Microsoft Corporate Communications Team, 2014. Thus, companies would be able to reduce costs and time needed for communicating with customers since employees in China can answer question directly via Sina Weibo (Microsoft Corporate Communications Team, 2014.
Integration of Sina Weibo and Evernote is a good strategy for companies in both China and the United States. By doing so, companies can cplect more information from customers through Sina Weibo while reducing costs associated with communication with customers through traditional ways such as emails or phone calls. Integration of Sina Weibo and Evernote will benefit both Chinese companies and American companies because it provides additional marketing opportunities while reducing costs invpved with traditional marketing methods such as emailing or calling customers again and again.
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