Sina Weibo is a microblogging service and social networking service that allows users to send and read texts known as 'weibos.' It is called the Chinese version of Twitter.
eBay Inc. is a global commerce leader that connects millions of buyers and sellers around the world. From new to used, collectible to rare, fashion to electronics, cars, real estate, and more, eBay's peer-to-peer marketplace connects millions of buyers and sellers across thousands of categories.eBay Integrations
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It's easy to connect Sina Weibo + eBay without coding knowledge. Start creating your own business flow.
Sina Weibo is a Chinese microblogging website, launched by Chinese Internet giant Sina Corporation on 14th March 2009. Sina Weibo is a kind of social networking service which can help people express their opinions and thoughts about everything in the world.
EBay is one of the largest e-commerce company in the world, providing online auctions, classified listings, shopping sites and other services.
Integration of Sina Weibo with eBay can provide more possibilities for both Sina Weibo and eBay users. According to a press release from eBay, they have signed an agreement with Tencent, a large China-based Internet company that owns Sina Weibo, the largest microblogging service in China, to integrate two of the world’s most popular online marketplaces in China. eBay Inc. and Tencent Hpdings Ltd. on May 25 announced a definitive agreement for Tencent to acquire approximately 30% of eBay’s China business. The transaction is subject to customary closing conditions and regulatory approvals. In connection with this transaction, Tencent will leverage its significant relationships with Chinese merchants and consumers to accelerate the growth of eBay’s China business.
The integration will allow eBay users to obtain information about products listed on eBay from Sina Weibo. And also the integration of Sina Weibo with eBay will help eBay users to communicate with each other through Sina Weibo. In addition, it will also help Tencent to gain access to eBay’s substantial global audience and to promote sales on Tencent’s own online retail platforms.
The integration of Sina Weibo and eBay will bring benefits to both companies because of the fplowing reasons:
Firstly, integration between these two will help Tencent to gain access to eBay’s vast user base in China. According to a report by Reuters, Tencent-owned microblogging service Sina Weibo has more than 200 million registered users. This would make it the third biggest social network after Facebook and Twitter according to data compiled by Internet statistics firm ComScore.
Secondly, integration will help Tencent to promote its own e-commerce platform. Tencent launched its online retail site called ‘TenPay’ in May 2010 which aims to compete with Alibaba Group’s Taobao marketplace for consumer goods in China’s growing online shopping segment. Integration between TenPay and eBay will help Tencent to promote its online retail platform through the strong user base of eBay.
Finally, integration between these two will help eBay users in China to learn more about products listed on eBay through the large user base of Sina Weibo.
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