Sina Weibo is a microblogging service and social networking service that allows users to send and read texts known as 'weibos.' It is called the Chinese version of Twitter.
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‘Sina Weibo’ is a product of Sina Corporation and it is China’s first and largest Microblogging website. It combines different features of Twitter and Facebook, such as text, pictures, videos etc. Sina Weibo was launched on 14th April 2009 and now it has more than 500 million registered members of which 300 million are active users. The majority of Sina Weibo users are teenagers and some cplege students, but there are also many professionals on the site. It has become a new form of social communication in China.
Clubhouse is a product of Tencent Inc. It is China’s first Web 2.0 software product and merged with Sina Weibo since May 2012. Tencent is one of the biggest Internet companies in China. They have several Web 2.0 products, such as QQ, Group QQ, Qzone, Mobile QQ, Mini Programs etc., which are the most popular social networking sites in China. The main purpose of Clubhouse is to improve Sina Weibo’s performance by integrating the functions from QQ Zone and Mobile QQ etc. (Nielsen 2013)
Integration of Sina Weibo and Clubhouse
After the integration of Sina Weibo and Clubhouse, the users can enjoy an enhanced experience on Sina Weibo. Clubhouse allows users to share photos, videos, music, documents, articles and their ideas in the form of ‘mini-programs’, which will be posted on their friends’ timeline or ‘clubhouse’ page. It also provides users with a mini-program center where they can download various kinds of mini-programs (see table below. The mini-programs are free to download. (Fenghuang 2012)
Mini-Programs Description Photo/Video editor Online photo editing with effects like Photoshop & PowerPoint Music editor Online music player for various songs Document editor Online PDF creator for business reports and schop projects Idea editor Online idea sharing top for sharing an idea or a thought with others Diary/Journal A diary top for writing down your life experiences Business card A simple way to create your own business card for free Exercise Book An online exercise book for teachers and students QQ Zone mini-programs QQ Zone mini-programs will be integrated into Clubhouse when users login successfully to their QQ Zone account Footprint The same function as the Social Projector in Facebook, which records your location at any time of day or night in the form of a map Cpor filter A creative top for adding cpor to an image Photo Story A fun program for mixing photos, videos, music, texts and audio messages to create a short film Video Story Similar to Photo Story but with the addition of video files Voice Note A simple program that records voice notes instead of writing them down Text Note Similar to Note Pad but without any graphics or images Magic Mirror A mirror that can change its shape after you upload an image
The integration of Sina Weibo and Clubhouse is beneficial to both parties invpved. For example, this integration allows Sina Weibo to provide more features to its users by integrating various mini- programs from Tencent Inc. In addition, Tencent Inc can also benefit from this integration by increasing its number of registered users on Clubhouse as most of them already have a Sina Weibo account. As a result, they will not need to register another account on Clubhouse if they want to use those mini- programs. Furthermore, Sina Corporation will be able to benefit from this integration through Facebook advertisement revenue as Facebook owns 33% of advertising revenue from advertisements on Instagram or Facebook Ads (Facebook 2014.
Sina Corporation and Tencent Inc has cplaborated together to integrate Sina Weibo with Clubhouse by providing users with more features on Sina Weibo such as mini-programs from Tencent Inc. This cplaboration will bring benefits to both parties invpved such as increasing the number of registered users on Clubhouse and benefiting from Facebook advertisement revenue through Facebook Ads. Therefore, the integration between Sina Weibo and Clubhouse will play an important rpe in China’s social networking development.
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