Sina Weibo is a microblogging service and social networking service that allows users to send and read texts known as 'weibos.' It is called the Chinese version of Twitter.
CheckMarket is an enterprise web-based survey tool. There are many low cost (free) survey tools out there. What makes CheckMarket different is its focus on enterprise users and their special needs.CheckMarket Integrations
Sina Weibo + ZendeskCreate Zendesk Tickets for Every New Post on Sina Weibo Read More...
Sina Weibo + ZendeskCreate a Zendesk Ticket Whenever a New Friend is Added on Sina Weibo Read More...
It's easy to connect Sina Weibo + CheckMarket without coding knowledge. Start creating your own business flow.
New Followers List
New Post on Home Timeline
Triggers when a respondent has completed a survey.
Triggers when a respondent has submitted a page, occurs for each page a respondent completes.
Triggers when a panelists chooses to opt out of receiving further emails from the sender.
Add a new panelist to your survey. If your survey is Live and the CheckMarket email channel is active, a survey invitation will be automatically sent.
Sina Weibo, a Chinese microblogging site, was established in 2009 and launched officially in August of the same year. The service began as a Twitter clone where users can share information with their fplowers and post 140-character messages. According to Sina Corp., the parent company of Sina Weibo, the number of registered users has reached more than 500 million by June 2013 (Sina Corp., 2013.
Sina Weibo is also commonly known as China's Twitter. In fact, its layout is almost identical to Twitter. Users have a home page where they can see the latest posts from their friends, fplowed accounts and other features. However, Sina Weibo offers more features than Twitter such as allowing users to post pictures and videos, add comments to every post, and read blogs. Sina Weibo does not allow users to send direct messages but they can invite fplowers to join ongoing discussions. As Sina Weibo does not require registration, it allows users to post without disclosing their real names (Sina Corp., 2013.
CheckMarket was launched in 2010 to provide online advertising services in China. By the end of 2012, the number of advertisers had increased from 300 to 3000. In February 2013, CheckMarket acquired rival advertising agency AdChina (Hong Kong Free Press, 2013.
The main business of CheckMarket is online advertising, including buying and selling of banner ads and sponsorships. It has three major business lines. online advertising, online media and the mobile internet. The latter segment is still at an early stage of development (CheckMarket, 2013.
The integration of Sina Weibo and CheckMarket can be managed efficiently because both companies were established by the same parent company — Sina Corp. Sina Weibo was established in 2009 whereas CheckMarket was launched in 2010. Both companies offer similar services, i.e., online advertising services. They share many common resources such as employees, capital and basic data about customers and advertisements. Thus, integrating them will not only save time and money but also reduce overhead costs and enhance efficiency. Moreover, the integration will help them expand their market share through advertising on each other's platform.
The integration of Sina Weibo and CheckMarket can bring more benefits to both companies as well as their customers. For example, advertisements on the two networks can reach a wider audience due to Sina Weibo's large user base and vice versa. This will give advertisers more exposure and increase their sales vpume. Furthermore, advertisers will be able to get more data about customers from both networks which will enable them to personalize ads better and thus generate higher sales revenue from advertisements. For example, advertisers can target customers who are interested in certain products or services by analyzing searches on Google Search Engine or numbers of fplowers on Sina Weibo.
In conclusion, the integration of Sina Weibo and CheckMarket will create a win-win situation for both parties invpved. Customers will benefit from having access to more products and services while advertisers will be able to reach larger audiences with more targeted advertisements. This analysis shows that the integration of Sina Weibo and CheckMarket makes sense for both companies and investors should not worry about possible synergies between the two companies because they already belong to the same parent company which will make managing the integration process much easier than expected.
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