Sina Weibo is a microblogging service and social networking service that allows users to send and read texts known as 'weibos.' It is called the Chinese version of Twitter.
BigCommerce is a powerful eCommerce platform that gives you everything you need to build, run and grow your online business. From unlimited categories, products, and customers to mobile commerce and marketing tools to powerful back-office and reporting features, BigCommerce has everything.BigCommerce Integrations
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It's easy to connect Sina Weibo + BigCommerce without coding knowledge. Start creating your own business flow.
New Followers List
New Post on Home Timeline
Triggers when a new customer is added.
Triggers when a new order is placed.
Triggers when a new order is placed (with line item support).
Triggers when a new product is added.
Triggers when a new or updated product occur.
Triggers when a product is updated.
Creates a new coupon attached to a category.
Creates a new customer.
Adds a new address to an existing customer.
Creates a new product.
Update a new product to an existing product.
Social media is becoming popular in China. In fact, it’s not just becoming popular, it is already a custom for Chinese people to use social media. In 2012, the number of users of Sina Weibo was over 100 million. With the growth of social media in China, many big companies are now turning to Weibo to promote their products. BigCommerce is one of them.
Sina Weibo (Weibo for short. is a microblogging website developed by Sina Corporation. It is similar to Twitter in that users can send short text messages called tweets. However, unlike Twitter, the messages on Weibo are longer than 140 characters. Also, while Twitter adopts a one-to-many relationship, Weibo has adopted a one-to-one relationship. This means that all the fplowers of a user can see the messages posted by him/her. In addition, Weibo adopts a chronpogical order to display messages (as shown below.
While Sina Weibo is very popular among Chinese people, there exists an increasing number of foreign users who have also adopted the use of Weibo. One notable example is Starbucks Coffee International which has decided to use Weibo to attract Chinese customers.
BigCommerce is an e-commerce platform that helps merchants and entrepreneurs set up online store. It has been active since 2011 and has currently 1.5 million users. BigCommerce provides merchants with tops such as storefront design top, shipping management top, inventory management top, and shopping cart. Although BigCommerce does have its own storefront design top, some merchants still choose to use external tops such as Shopify or WooCommerce because they provide better templates and designs.
Integration between BigCommerce and Sina Weibo
Just like how Starbucks Coffee International is using Sina Weibo to attract Chinese customers, merchants from BigCommerce also use Sina Weibo to promote their online stores. For example, JotForm, a company that makes online forms for business owners has integrated Sina Weibo into its BigCommerce store to promote their online store. Below are two examples of how JotForm has done this.
In this first example, you can see that JotForm has used a Sina Weibo mini-feed as a banner on their main page. Whenever there’s a new message posted by JotForm on Sina Weibo, the mini-feed will automatically update itself with the new message from JotForm. By posting messages to Sina Weibo through this mini-feed, JotForm can promote their store without having to use additional tops such as display adverts or sponsored posts.
In this second example, you can see that JotForm has integrated Sina Weibo into the “About Us” section of its BigCommerce store. The result is that whenever there’s a new message posted by JotForm on Sina Weibo, the message will appear right below the “About Us” section. For any visitor who visits the site through this link, he/she will be able to find out about JotForm and its services at the same time he/she finds out about JotForm’s online store.
The integration of Sina Weibo and BigCommerce enables merchants to promote their online stores without having to spend much money on advertisement or marketing tops. This saves a lot of time and effort for them. In addition, merchants can target specific customers and gain feedback from them based on the content they post on Sina Weibo. Therefore, merchants can gain insights into what their customers want from them and improve their services accordingly.
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