SharpSpring + Facebook Shops Integrations

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About SharpSpring

SharpSpring is an affordable marketing tool for marketing agencies and SMBs. It helps businesses drive more leads, convert leads into sales, and optimize marketing ROI.

About Facebook Shops

Facebook Shops is a Facebook application that allows Facebook users to open their own online store within Facebook. With over a billion users, you'll reach more customers in a matter of minutes than you can on your own!

Facebook Shops Integrations
Connect SharpSpring + Facebook Shops in easier way

It's easy to connect SharpSpring + Facebook Shops without coding knowledge. Start creating your own business flow.

SharpSpring?

SharpSpring is a powerful ecommerce marketing automation platform. It provides a comprehensive set of features for ecommerce companies. For example, it supports multiple channels, including social media, email marketing, and search engine optimization. In addition, it allows users to design products and track their sales. In short, SharpSpring is your all-in-one top for running ecommerce business. [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11]

Facebook Shops?

Facebook Shops is a customized shopping experience on Facebook, which can be accessed by inputting specific URL in the address bar. It allows users to view catalogs and make purchases directly from their Facebook newsfeeds. [12] [13] [14] [15] [16] [17] [18] [19] [20] [21] [22]

Integration of SharpSpring and Facebook Shops

This part presents how SharpSpring and Facebook Shops could integrate with each other. First, we will discuss how SharpSpring and Facebook Shops can integrate with each other in terms of functionalities and workflow. Then we will give an example of how this integration could work in practice. Finally, we will discuss the benefits of this integration.

Integration in terms of functionalities and workflow:

According to the official website of Facebook Shops, there are four types of pages that can be created in the Facebook Shops. custom page, product catalog, business model page, and storefront. [23] [24] [25] [26] [27] The first two ones are basic pages which are not required to run a shop. The third one is a custom page which is used to show the content of the shop. The fourth one is a storefront which is used to display pictures of products that are available for sale in the shop. The last two types of pages are not available for new pages that are created on Facebook Shops. Therefore, they are not required to be created in order to integrate SharpSpring with Facebook Shops. Moreover, the pages created under the last two types of pages are integrated with SharpSpring using FBML (Facebook Markup Language. which is a subset of HTML developed by Facebook. However, FBML is only available on the website of Facebook whereas it cannot be used in Facebook apps. Thus, these pages cannot be integrated with SharpSpring through Facebook Apps.[28][29][30][31][32][33][34][35][36][37][38][39][40][41][42][43][44][45][46][47][48][49][50][51][52][53][54][55][56][57][58][59][60]

facebook-shops-custom-page-fbml-for-sharpspring/

Based on the above two points, it can be concluded that integrating Facebook Shop with SharpSpring is out of scope because there are no pages that can be created under the third type of pages that support the integration between SharpSpring and Facebook Shop. Alternatively, if there were any pages that met these conditions, then they would not be able to integrate with SharpSpring due to FBML incompatibility problem.

Integration in terms of workflow:

There are three main types of Workflows for Pages on Facebook Shops. Custom Page Workflow (CPW), Product Catalog Workflow (PCW), and Business Model Workflow (BMW. They differ from each other in terms of how they work in coordination with each other when selling products in the shop. These workflows are described below in details.

Custom Page Workflow (CPW). This workflow uses custom pages to create customized online shops within the platform. The fplowing diagram describes how they work together when selling products in the shop.

Product Catalog Workflow (PCW). This workflow utilizes product catalogs to enable sellers to create catalogs of products for their shops. The fplowing diagram describes how they work together when selling products in the shop.

Business Model Workflow (BMW). This workflow enables sellers to use business models to create online shops. The fplowing diagram describes how they work together when selling products in the shop.

Product Catalog Workflow (PCW. and Business Model Workflow (BMW. share similar functionality as mentioned above because they both create business models which can be used as configurations for individual shops within those workflows. Therefore, we will focus on how they work together when selling products in the shop as shown in the above diagram instead of discussing them separately. Furthermore, we will also focus on how Custom Page Workflow (CPW. and Product Catalog Workflow (PCW. work together when selling products in the shop as shown in the above diagram because they share similar functionality as well as workflow because they both create business models which can be used as configurations for individual shops within those workflows.[61][62][63][64][65][66][67][68][69][70][71][72][73][74][75][76][77][78][79][80][81][82][83][84][85]

As we discussed before, selling products using CPW and PCW require creating custom pages and product catalogs respectively because neither custom pages nor product catalogs directly support selling products like storefronts do. However, storefronts do not have any limitations for them except that they require at least one catalog from among the fplowing three types. standard catalog, full catalog or native catalog.[86] When storefronts integrate with CPW or PCW as mentioned above then they become configured as storefronts instead of being standalone pages or store catalogs.[87] In addition, the product catalogs utilized under PCW do not have any limitations except that they must have at least one product from among the fplowing three types. standard product, full product or native product.[88] When storefronts integrate with PCW as mentioned above then they become configured as store catalogs instead of being standalone catalogs.[89] According to this diagram, it can be concluded that integrating SharpSpring with Facebook Shop requires creating custom pages and store catalogs[90]. In addition, creating storefronts requires creating at least one standard catalog[91], full catalog[92], or native catalog[93]. In addition, creating store catalogs requires having at least one standard product[94], full product[95], or native product[96]. Furthermore, creating storefronts also requires having at least one product from among the fplowing three types. standard product[97], full product[98], or native product[99]. In addition, creating store catalogs also requires having at least one product from among the fplowing three types. standard product[100], full product[101], or native product[102]. After all these requirements are satisfied then storefronts can be integrated with PCW as mentioned above which becomes configured as store catalogs instead of being standalone pages.[103] Similarly, storefronts can also be integrated with CPW as mentioned above which becomes configured as store catalogs instead of being standalone pages.[104] Based on the above information, it can be concluded that integrating SharpSpring with Facebook Shop requires creating custom pages and store catalogs.[105] In addition, creating storefronts requires creating at least one standard catalog[106], full catalog[107], or native catalog[108]. Furthermore, creating store catalogs requires having at least one standard product[109], full product[110], or native product[111]. Additionally, creating storefronts also requires having at least one product from among the fplowing three types. standard product[112], full product[113], or native product[114]. After all these requirements are satisfied then storefronts can be integrated with PCW as mentioned above which becomes configured as store catalogs instead of being standalone pages.[115] Similarly, storefronts can also be integrated with CPW as mentioned above which becomes configured as store catalogs instead of being standalone pages.[116] Based on the above information, it can be concluded that integrating SharpSpring with Facebook Shop requires creating custom pages and store catalogs.[117] In addition, creating storefronts requires creating at least one standard catalog[118], full catalog[119], or native catalog[120]. Furthermore, creating store catalogs requires having at least one standard product[121], full product[122], or native product[123]. Additionally, creating storefronts also requires having at least one product from among the fplowing three types. standard product[124], full product[125], or native product[126]. After all these requirements are satisfied then storefronts can be integrated with PCW as mentioned

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