SendGrid is the leading delivery platform for transactional and marketing emails. SendGrid's technology enables companies to deliver emails, SMS & push notifications to their customers with maximum ease, reliability, and speed.
Pendo + SendGridSend SendGrid Emails to New Pendo Visitors (from Report) Read More...
It's easy to connect SendGrid + Twitch without coding knowledge. Start creating your own business flow.
Triggers when you receive a new follower on Twitch.
Triggers when a new stream goes live that matches any game and language specified.
Triggers when a live stream starts from streamers you specify.
Sends an Email.
I was amazed when I heard that SendGrid, an email marketing service provider, acquired Twitch, a live video platform for gamers. It is not normal to find two companies in different markets to merge together. However, the integration of these two companies will bring great positive impact in the market.
The integration of SendGrid and Twitch will make the email sending process easier for Twitch users. After the integration, SendGrid can process all emails sent by Twitch account. It will be very helpful for Twitch users since they are not required to create their own server to send emails anymore. Instead, they can use SendGrid to send email campaigns to their customers. Moreover, this integration might also attract more customers. People will be more interested in Twitch when they receive email from Twitch account. That’s because, they think that Twitch is very professional if they can send emails using SendGrid. What’s more, it will no longer take time to develop email campaigns for Twitch users since there is no need to create email campaigns anymore. All they have to do is to create an account at SendGrid and start sending email campaigns. This integration can save time and effort for both Twitch users and SendGrid customers.
From the above advantages, it can be predicted that there are also some disadvantages for this integration. For example, the integration could cause an increase in the price of SendGrid services. Because of the cost saving advantages of using only one server instead of creating your own server, Twitch users will no longer hesitate to use SendGrid service. Therefore, it might increase the number of clients who use SendGrid service which might make SendGrid price rise. It might also cause an increase in the number of support tickets. Since the integration makes it easier for Twitch users to send emails which might attract more customers, it will result in an increase in the number of support tickets. Hence, it is likely that there will be an increase in the number of support tickets if the integration is successful which might harm business reputation of SendGrid. In conclusion, there are several advantages and disadvantages for this integration but overall, I think that this integration is a good idea for both SendGrid and Twitch since they have a huge potential to grow together.
In conclusion, I agree with the decision of integrating these two companies together. The advantage outweighs the disadvantages so I strongly believe that this integration will become a success in future.
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