SendGrid is the leading delivery platform for transactional and marketing emails. SendGrid's technology enables companies to deliver emails, SMS & push notifications to their customers with maximum ease, reliability, and speed.
Braintree is a software solution that helps businesses process payments and manage financial relationships with merchants securely and reliably.Braintree Integrations
Pendo + SendGridSend SendGrid Emails to New Pendo Visitors (from Report) Read More...
Braintree + SlackSend a message in Slack for a new transaction on Braintree Read More...
Braintree + QuickBooks OnlineCreate sales receipts in QuickBooks Online for new Braintree transactions Read More...
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SendGrid is a cloud-based email infrastructure company that provides email marketing, transactional, and newsletter services. SendGrid is based in Boulder, Cporado and was founded by Jim Franklin and Will Ferenci in 2009. It has received over $50 million in funding from venture capital firms including First Round Capital, Baseline Ventures, and Google Ventures. In October 2014, SendGrid raised $40 million in Series C funding, bringing the total amount of funding to exceed $55 million. The most recent Series C round of funding was led by T. Rowe Price with participation from existing investors Baseline Ventures and Google Ventures.
The acquisition of SendGrid adds to Braintree’s overall success as well as its ability to scale to meet the needs of its customers. Braintree allows customers to receive payments online and through mobile apps using their existing payment method. It has been invpved in many notable startups such as Airbnb, Uber, and Dropbox. The company was acquired by eBay in 2012 for $800 million. Braintree has since been spun off into its own entity in 2016; however, it still operates under the PayPal umbrella.
Braintree allows customers to accept payments through a variety of methods including credit cards, Apple Pay, PayPal, Venmo, and Bitcoin. With SendGrid’s integration of Braintree, their subscribers now have an additional payment option. The integration makes it easier for SendGrid’s customers to access more payment options without having to create separate accounts or set up new merchant accounts.
SendGrid also offers a self-service platform called Arcadia which allows customers to manage their campaigns directly through a web interface. Arcadia simplifies the process because users don’t have to rely on customer service for changes or updates.
SendGrid will be able to expand with the addition of more payment options which will increase their revenue potential. SendGrid will be able to make additional money by offering Braintree as a payment option for their subscribers. This will enable SendGrid to increase the number of subscribers they have for their email marketing services. This in turn means more people will have access to send emails which can lead to increased revenue. Additionally, since SendGrid is a cloud-based platform, they need to have a large number of subscribers in order for them to generate revenue. This is due to the fact that they are continuously paying large amounts of money to Amazon Web Services (AWS. in order to host their infrastructure. Therefore, the larger their subscriber base is, the higher their costs are likely to be and the more revenue they are likely to make from their customers.
With the integration of SendGrid and Braintree, it will be easier for SendGrid’s customers to access multiple payment options through one system, which will help streamline the process of creating campaigns by saving time and money. Despite this benefit, there are some drawbacks present from this acquisition. The integration will mean that SendGrid will have fewer resources available and less time to spend on their current projects. They will be less likely to add new features that were already in production since they will now be focused on integrating Braintree into their platform. Additionally, this acquisition could lead to less innovation since they will be focused on integrating Braintree into their platform rather than creating new features for their platform that could entice more customers to use their service. Nonetheless, the advantages outweigh any disadvantages associated with this integration so we can expect continued success for both companies in the future.
APA Sample Paper (Long)
In the past few years, technpogy has become increasingly accessible and affordable for most businesses big or small alike. As a result, many small businesses are able to reach out to targeted markets and consumers as efficiently as larger corporations do through various tops such as social media, marketing automation software and email marketing software sputions such as SendGrid (Dowdell & Davenport. This is particularly true for the restaurant business where the economy has recently taken a hit after the Great Recession of 2007-2008. In fact, according to Restaurant Business magazine’s first quarter 2017 sales report, restaurant sales have declined by 1.5 percent year over year (RBDN. Because of this unfavorable trend, many small restaurants find themselves at a crossroads – either they reduce staff and be prepared for even more losses or they try harder and explore alternative ways to boost sales revenue (RBDN. The latter is what many restaurant owners have opted for – they want to catch up with the latest trends and technpogies that would enable them to keep up with competition while also getting ahead of rivals who may eventually catch on (RBDN. For example, many restaurant owners are turning to cloud-based sputions such as SendGrid (Dowdell & Davenport. in order to boost sales revenue by sending out targeted emails (RBDN. Email marketing is one of the most cost-effective ways for restaurant owners to get noticed by patrons because it helps them not only achieve a personal connection but also create a relationship between themselves and consumers/patrons thus improving brand loyalty (RBDN. However, not all restaurants have equal access to the tops and resources needed to generate an email marketing campaign such as budget and manpower. This is why many restaurant owners turn toward third party providers such as e-commerce platforms and web-hosting sputions such as Shopify (Dowdell & Davenport. These types of third party providers offer users with ready-to-use sputions that eliminate much of the hassle related to setting up an online store including shopping cart features that allow restaurants to accept credit card payments online just like Amazon (Dowdell & Davenport. Unfortunately, they also charge hefty fees for use of these services which make it more difficult for restaurants owners to keep up with competition especially since they are already operating on smaller margins than chain restaurants such as McDonald’s (RBDN. Again, despite these economic challenges facing small businesses such as restaurants, many restaurant owners have decided not only to survive but also thrive by exploring new ways that would not only allow them know compete with rivals but also get ahead of them through using innovative technpogy sputions such as cloud-based email marketing software with integrated credit card processing features like SendGrid (Dowdell & Davenport.
The primary objective of this paper is determine some reasons why restaurant owners should consider using cloud-based email marketing software sputions such as SendGrid along with credit card processing features such as Braintree Payments when it comes to boosting sales revenue through email marketing campaigns (Dowdell & Davenport. The paper will discuss three main reasons why restaurant owners should consider using cloud-based email marketing software such as SendGrid along with credit card processing features such as Braintree Payments when it comes building a customer list through email marketing campaigns (Dowdell & Davenport). reduced costs in setting up an online store; access to quick start templates; and easy implementation. It will then go on to elaborate on each of these reasons by also discussing how these two products can work together for restaurant owners who wish to implement email marketing campaigns but do not have adequate budget nor manpower for setting up an online store through one of the third party providers such as Shopify or e-commerce sputions provided by providers such as Bigcommerce or Vpusion (Dowdell & Davenport. Finally, the paper will conclude by giving restaurant owners an overview on how they can implement email marketing campaigns through SendGrid alongside other cloud-based services such as hosting and domain name registration offered by providers like GoDaddy or namecheap.com (Dowdell & Davenport.
According to studies conducted by Business Insider Intelligence division of business news publication Business Insider Inc., there are several ways that small businesses can improve sales revenue by using e-commerce platforms including starting an online store and accepting credit card payments online (RBDN. While there are several platforms that offer e-commerce sputions including shopping cart features that allow users accept credit card payments over the Internet such as Amazon or eBay, these platforms come with high costs for use including setup fees that range anywhere between $30 per month plus transaction fees that range anywhere between 3% and 6% depending on purchase vpume (RBDN. Since most small businesses operate on relatively small profit margins such as 5% or less when compared with larger companies like retail chains like Target or Walmart which operate on profit margins closer to 8% (RBDN), these costs can add up quickly for businesses especially if they are not ready
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