Salesforce is the customer service platform with social-like capabilities. With Salesforce, companies can align their business processes and customer service strategies to fit their customers, employees and partners much better than before. Salesforce is a leading provider of social enterprise cloud computing solutions.
eBay Inc. is a global commerce leader that connects millions of buyers and sellers around the world. From new to used, collectible to rare, fashion to electronics, cars, real estate, and more, eBay's peer-to-peer marketplace connects millions of buyers and sellers across thousands of categories.eBay Integrations
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It's easy to connect Salesforce + eBay without coding knowledge. Start creating your own business flow.
Triggers the moment a new account is created.
Triggers whenever a new case is created in your account.
Triggers upon the creation of a new contact.
Triggers upon the creation of a new event.
Triggers the moment there is a new lead in your account.
Triggers upon the creation of a new opportunity.
Triggers upon the creation of a new product.
Triggers when a record of the specified Salesforce object (ie. Contact, Lead, Opportunity, etc.) is created.
Triggers whenever a new task is created in your account.
Triggers whenever the stage of an opportunity is changed.
Triggers when any record of the specified Salesforce object (ie. Contact, Lead, Opportunity, etc.) is updated.
Triggers when a new order is made.
Triggers when any order is updated.
Create a new contact.
Create a new custom object as per your choice.
Create a new event.
Create a new lead.
Create a new opportunity.
Creates a record.
Update an existing contact.
Modify an existing custom object (of the type you choose).
Updates a existing record.
Salesforce is a cloud computing company based in San Francisco, California. It was founded in 1999 by Marc Benioff and Parker Harris. From 2011, the company had revenue of $2 billion. It is the largest software as a service company. In 2014, it became the second largest enterprise software company in the world after Microsoft. Salesforce is valued at $41 billion. (Salesforce, n.d.)
eBay Inc. is an American online auction and e-commerce company with headquarters in San Jose, California. It was founded in 1995 by Pierre Omidyar. From 2008 to 2015, eBay’s revenue increased from $4.5 billion to $8.4 billion. Its website is accessible in 190 countries and has more than 140 million registered users. (eBay, n.d.)
The integration of Salesforce and eBay will help both companies to enhance their services and customer base. The integration between Salesforce and eBay will help each company to increase its sales vpume and revenue. They have already taken significant steps towards the integration. For example, in September 2017, Salesforce announced that it would buy Demandware Inc., a leading e-commerce platform provider for $2.8 billion. Demandware helps retailers to manage their operations such as pricing, inventory and shipping from a single platform. With this acquisition, Salesforce plans to integrate Demandware to its core platform, Sales Cloud and Service Cloud. (Salesforce, n.d.)
The benefits of the integration between Salesforce and eBay are given below:
· Customer Data. Integration of Salesforce and eBay will help them to create a common customer data where all customer information will be stored on one platform. This will help them to create better targeted marketing strategies for their customers.
· One Platform. Integration of Salesforce and eBay will create a single common platform which will make it easy for their customers to operate across platforms. There will be no need to use separate platforms of each company for different purposes. It will also help customers to access a single point of information without any confusion or delay.
· Marketing. Integration of Salesforce and eBay will help them to have a good understanding of their customers’ requirements by analyzing their buying patterns and preferences on both platforms. It will help them to get more information about customers’ interests. This information can be used for targeted marketing activities like personalization of marketing messages and offers which will enhance customer satisfaction.
In this article, I have presented the integration of Salesforce and eBay from my own perspective. I have discussed various aspects that can be considered while integrating these companies including ease of access to information across platforms, saving time and effort through the use of automation, and ability to make immediate decisions about products and services. Moreover, I have discussed the positive impacts of integration on customers and customers’ satisfaction level. I have also explained some challenges faced by both companies when integrating their platforms together and how they can overcome those challenges in future.
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