Paddle + Mixpanel Integrations

Appy Pie Connect allows you to automate multiple workflows between Paddle and Mixpanel

About Paddle

Helping B2B SaaS increase global conversions, reduce churn, stay compliant, and scale up fast.

About Mixpanel

Mixpanel provides product analytics for understanding user behavior in apps & websites. Build better products faster with instant insights.

Mixpanel Integrations
Connect Paddle + Mixpanel in easier way

It's easy to connect Paddle + Mixpanel without coding knowledge. Start creating your own business flow.

  • New Payment

    Trigger when new payment made.

  • New Transaction

    Trigger when new transaction is coming.

  • New User

    Trigger when new user created.

  • Create Coupon

    Create a new coupon for the given product or a checkout.

  • Create Subscription

    Create a new subscription billing plan with the supplied parameters.

  • Create or Update Profile

    Create a new profile or update properties of an existing profile.

  • Track Event

    Send an Event to Mixpanel.

How Paddle & Mixpanel Integrations Work

  1. Step 1: Choose Paddle as a trigger app and Select "Trigger" from the Triggers List.

    (30 seconds)

  2. Step 2: Authenticate Paddle with Appy Pie Connect.

    (10 seconds)

  3. Step 3: Select Mixpanel as an action app.

    (30 seconds)

  4. Step 4: Pick desired action for the selected trigger.

    (10 seconds)

  5. Step 5: Authenticate Mixpanel with Appy Pie Connect.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of Paddle and Mixpanel

Position of the company:

Paddle is a digital agency based in Dublin, Ireland. They provide a wide range of services from digital strategy and design to e-commerce and technpogy sputions. Paddle is one of the fastest growing companies in Ireland with around 100 employees. Paddle has offices in Dublin, London, New York City, San Francisco, Paris, Sydney, Melbourne, and Singapore. The company was founded in 2009 by Mark Cummins, David Cummings, Sean O’Sullivan and Paul McDonagh.


Paddle is a SaaS product for online stores. It provides an end-to-end e-commerce platform that allows online stores to sell directly to their customers. Paddle provides all the tops in one place so that merchants can focus on what they do best. With Paddle, merchants can manage their website and catalogs and manage inventory and orders. They can also create loyalty programs and coupons to attract new customers and increase sales.


Mixpanel is a data analytics top that helps businesses measure and optimize user engagement. It provides insights into customer behavior that enables companies to grow their business. Mixpanel is used by over 500 companies including Uber, Twitter, Evernote, Airbnb, Dropbox, Zendesk, Yahoo!, Shopify, HubSpot, Yammer and more.

Paddle integrates with Mixpanel to help online stores better understand their customers and improve their products and services. Let’s take a look at how this integration works.

Integration of Paddle and Mixpanel

The integration allows merchants to know which features are most engaging to their customers by tracking key events such as pageviews, purchases, or visits. This allows merchants to improve their user experience by focusing on the features that matter most to their customers. Merchants can also set up goals within Mixpanel to track important metrics such as conversion rate or total sales. Mixpanel also allows merchants to see how many customers are using the features they have developed for their website or mobile app. This gives merchants an opportunity to increase conversions by developing additional features to meet customer needs.

Benefits of Integration of Paddle and Mixpanel

Merchants can use Mixpanel’s visual reports to analyze customer behavior. These reports allow merchants to make informed decisions about how to improve the performance of their site. Merchants can also use the Mixpanel API to integrate Mixpanel’s analytics data into Paddle for further analysis and reporting. This integration makes it easy for merchants to analyze customer behavior across all channels (web, mobile web, application. Moreover, it helps online stores tap into the power of both Paddle and Mixpanel’s sputions. Together they offer a complete platform for e-Commerce success!

The process to integrate Paddle and Mixpanel may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.