Mixpanel provides product analytics for understanding user behavior in apps & websites. Build better products faster with instant insights.
Sina Weibo is a microblogging service and social networking service that allows users to send and read texts known as 'weibos.' It is called the Chinese version of Twitter.Sina Weibo Integrations
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It's easy to connect Mixpanel + Sina Weibo without coding knowledge. Start creating your own business flow.
Mixpanel is a web analytics service, which is based on an event tracking system. It tracks user activities, such as page views, clicks and social interactions.
Sina Weibo is a microblogging service, similar to Twitter. Its users can set up accounts for free, and can create blog posts of up to 140 Chinese characters (including spaces. The platform currently has over 400 million registered users.
Mixpanel helps Sina Weibo to find out how users interact with the microblogging service. For example, it can track how many times a user logged into Sina Weibo in a day, and how many people he/she fplowed. It can also track whether the user had posted something or commented on someone else’s post on Sina Weibo. However when it comes to Sina Weibo’s revenue, Mixpanel cannot help at all. Sina Weibo’s income comes from advertising, but Mixpanel can only track the total number of page views. This kind of information is not sufficient for Sina Weibo to calculate the amount of revenue each microblogger generated.
On the other hand, Sina Weibo can help Mixpanel to develop its user base. One of the main functions of Sina Weibo is sharing information. If you want your website to be promoted on Sina Weibo, you have to pay money for it. Mixpanel can offer cash rewards to Sina Weibo users who share their data with Mixpanel. This way, more and more people would use Mixpanel to track their own behavior on Sina Weibo. In this case, both companies benefit from each other.
Mixpanel helps Sina Weibo to gather information about how users interact with their services. This will help developers improve the user experience of Sina Weibo. Moreover, Sina Weibo can help Mixpanel to grow faster by making more people aware of Mixpanel. Considering that Mixpanel has already made some efforts to attract Chinese users, integrating with Sina Weibo will be very beneficial because Sina Weibo is one of the most popular social networks in China. As a result, integrating Mixpanel with Sina Weibo will make more people start using Mixpanel and more people will pay for the service provided by Mixpanel.
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