Mixpanel provides product analytics for understanding user behavior in apps & websites. Build better products faster with instant insights.
Sharepoint is an enterprise web-based platform for online project collaboration and communication. It helps organizations enhance their workforce by providing a platform where they can access information and data from anywhere at any given time.SharePoint Integrations
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Mixpanel is a single spution for analytics, A/B and user experience research with a simple API for tracking actions in web and mobile apps. (Mixpanel website)
Mixpanel was founded in 2010 by Suhail Doshi, Tim Trefren, and Alex Bard and has offices in San Francisco and Los Angeles. It was the first analytics company to offer real-time, cross-platform analytics and A/B testing. In 2015, it reached 4 million users, 13,000 customers and $100 million in revenue.
SharePoint refers to a line of products from Microsoft that share a similar web-based document management and cplaboration platform. SharePoint includes features like site creation, online storage, group cplaboration, search capabilities, workflow automation, business intelligence integration, social networking, translation services, and digital asset management. (Wikipedia)
SharePoint is a cplaborative platform that allows employees to work together on shared documents and projects. The software allows users to share information across devices and applications through an intranet or Internet. Additionally, it allows employees to edit documents simultaneously in real time. (TechTarget)
Integration of Mixpanel and SharePoint is about Mixpanel tracking the data on SharePoint sites. This enables users to track all actionable events related to their sites on one platform. Since SharePoint is an enterprise level platform, it is used by organizations of all sizes. On the other hand, MixPanel can be used by anyone who has a need to track user actions in any medium. Mixpanel brings the data to a centralized database for analysis while SharePoint provides the visualizations for data. This enables users to get detailed insights which was not possible before. With this integration users are able to find out what exactly happened on their site without having to depend on just logs provided by SharePoint. This also helps them keep an eye on events like views, clicks, events, etc.
This integration will help organizations gain more visibility into their data and will allow them to better manage their customer’s experience. Below are some benefits of using this integration:
Better Customer Insights and Visibility into Data - There are multiple ways in which you can use this integration. You can either add events manually or you can use the Mixpanel App for Sharepoint to automatically track events on your SharePoint pages. If you choose the latter option every page view would trigger an event on Mixpanel and you will have more insight into your customer’s behavior. Being able to track each of your customer’s actions gives you greater context when analyzing them. This will allow you to understand how they engage with your brand; what they think about your products; what actions they perform most frequently; what content they consume; etc. This will ultimately help you gain insights into your customers’ behavior. More importantly though, these insights will help you improve your business strategy and marketing efforts as well as improve your product development process based on customer feedback. Track User Behavior Across All Mediums - Tracking user behavior across different channels is key in today’s day and age. With this integration users are able to track user behavior across all channels where they have installed the Mixpanel SDK, which includes web, iOS, Android, etc. This makes it easy for companies to analyze traffic from all their customer touch points and understand what works and what does not. For example, if a customer clicked on a banner ad on Facebook but then proceeded to visit the website and viewed 10 pages before converting you will be able to see this in Mixpanel with this integration; something you would not be able to do otherwise since Mixpanel does not cplect data from Facebook unless you use a custom integration for that channel. The same goes for email campaigns; you would be able to see what percentage of your audience converted after reading your email and clicking the link inside or whether they opted out from the main email itself without ever visiting your site or landing page. This way you can make decisions based on actual numbers rather than just guessing or making assumptions based on past experience or logic. Increase Customer Satisfaction - Customer satisfaction directly correlates with revenue growth and retention rates (Salesforce. According to a 2011 study by Aberdeen Group 61% of satisfied customers are likely to repurchase from the company again vs only 16% of unsatisfied customers (Aberdeen. Integrating Mixpanel with SharePoint enables companies to capture user data from their site which in turn helps them understand their customers’ behaviors so that they can deliver better service at every point of interaction. This will also enable them to identify areas of improvement so they can focus their resources on areas where they get the most return.
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