Mixpanel provides product analytics for understanding user behavior in apps & websites. Build better products faster with instant insights.
Monitor any keyword in real-time and receive filtered, organized and prioritized informationMention Integrations
It's easy to connect Mixpanel + Mention without coding knowledge. Start creating your own business flow.
Triggers when a new alert is added.
Triggers when a new mention comes through for the specified alert
Create a new profile or update properties of an existing profile.
Send an Event to Mixpanel.
Creates a new alert
Mixpanel is a customer analytics platform that provides actionable information about user behavior. Mixpanel tracks what users do on your website and mobile app, then provides in-depth analysis of the data.
Benefits of using Mixpanel:
Real-time Analytics – see how people use your app or website.
Segmentation – see data by different segments.
Dashboard – see all the data at once in real time.
Mention is a social media monitoring top that displays mentions about an individual, brand, product or company. The platform monitors every social media network and online source that mentions the company or brand, providing details on who wrote it, what they said, when they said it, and what their reach was.
Benefits of using Mentions:
Monitor Competitors – Monitor competitors to see how they are performing.
Track Influencers – Track influencers to see if they are talking about you or your competitors.
Monitor Negative Reviews – Monitor negative reviews to improve customer experience.
Mixpanel can be integrated with mentions to provide in-depth analytics on the effectiveness of the mention. By integrating the two services, brands will have access to a comprehensive dashboard that displays user behavior, sentiment analysis and engagement in one location. Brand managers will have the ability to track performance of specific campaigns, as well as monitor competitor performance and activity. The integration also allows for actionable insights such as determining whether a mention results in clicks to the website landing page, resulting in a conversion. With this information, brands can continue with specific campaigns and optimize results. Furthermore, a brand manager can track negative comments and comments from influencers and determine if there are any trends that can be improved upon in order to turn negative feedback into positive feedback. Brands will also have insight into their own social media campaign performance. With this information, brands can develop better strategies and allocate resources accordingly. For example, if a certain campaign was effective for increasing traffic to a website landing page but not for improving sales, an organization would know that this strategy may not be effective for future campaigns. The integration of mixpanel and mentions also allows for an organization to gather insight into what kind of content is successful for garnering engagement from influencers. This information can be used to create similar content in the future in order to increase the vpume of relevant mentions about an organization. Furthermore, brands can use this data to improve their overall marketing strategy and know where to invest their resources for maximum impact. Institutions may also want to consider tracking the duration of a mention to further inform their marketing strategy. For example, if a post from an influencer is featured on their Facebook page but is not featured on their Twitter page, the organization could strategize by applying more resources to Twitter rather than Facebook due to the higher vpume of traffic driven by Twitter posts. If the post is successful on both platforms, then it is more efficient to allocate resources equally between the two platforms since both platforms are equally effective in driving traffic. In addition to the direct benefits organizations gain from the integration of these two services, maximizing the potential of this integration also has indirect benefits. If a brand gains more insight into its own performance as well as competitor performance, it will have more leverage when negotiating with its competitors. The brand will be able to negotiate pricing rates based on the quantity of mentions about itself or its competitors during negotiations within specific industries or verticals where it wishes to expand its presence in the future. The integration of these two services allows for more comprehensive data analysis and therefore more actionable insight into user behavior and optimal marketing strategy development.
The main benefit of integrating mixpanel and mentions is increased power to analyze user behavior. By analyzing mentions about a brand or product on social media networks through mentions, organizations can get insights into user behavior that they otherwise would not be able to obtain otherwise. With these insights and this information an organization can make data-driven decisions that optimize marketing strategy development towards goals such as increasing traffic to website landing pages or increasing positive consumer feedback about the organization.
The process to integrate Mixpanel and Mention may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.