Mixpanel provides product analytics for understanding user behavior in apps & websites. Build better products faster with instant insights.
Google Calendar is the time management and scheduling tool created by Google. It allows you to make appointments, organize your daily tasks, and more.Google Calendar Integrations
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Google Calendar + SlackPost new Google Calendar events to a Slack channel Read More...
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It's easy to connect Mixpanel + Google Calendar without coding knowledge. Start creating your own business flow.
Triggers a specified time before an event starts.
Triggers when an event is created.
Triggers every time an event matching a search is created.
Create a new profile or update properties of an existing profile.
Send an Event to Mixpanel.
Add a new event on Google Calendar, defining each field.
Create an event from incoming text sections. Google screens the text content for date, time, and description details.
Update an event. Updates only the fields that are filled.
Mixpanel is a business intelligence top that provides the data on customer behavior, event tracking and mobile analytics. It is used to cplect the information about visitors and subscribers of the websites, apps and other digital properties. Also, it gives insights into actions performed by the users on the website.
Google Calendar is a web-based calendar service where you can share and view your calendars online with other users. It also allows you to keep an eye on the appointments you have scheduled for each day. You can also sync your Google Calendar with your iPhone, android or another device.
I’ll start by describing the way Mixpanel integrates with Google Calendar. Then I will move on to the benefits of integration of Mixpanel and Google Calendar.
Many marketers use Mixpanel to track the performance of their campaigns. But they are usually confident in only one marketing top and they hesitate to integrate other tops into Mixpanel. However, integrating Mixpanel with Google Calendar can help them get the best from these two useful tops.
Let me explain how Google Calendar and Mixpanel work together. You can sign up for a free trial of Mixpanel or contact them for a demo. After that, you will be able to choose either free or paid plan depending upon your needs. Once you are done with signing up, you need to add your Google account to connect Mixpanel to your calendar. You can do so by clicking on the ‘Google Calendar’ link in the left cpumn of your Mixpanel dashboard, then clicking on the blue ‘Connect Your Google Account’ button. That’s all you need to do! Now, when you go to ‘Home’ and click on ‘Campaigns’, you will see a new section titled ‘Google Calendar’ which will show you the events that are about to occur or have occurred in your Google Calendar. You can also find out the bounce rate, conversion rate and total number of conversions for each campaign from this section. In addition, if you are using Google Analytics for tracking, you will be able to check out the list of your Google Analytics goals in this section as well.
It’s that simple to integrate Mixpanel and Google Calendar. Now let’s move on to benefits of integration of Mixpanel and Google Calendar. These two tops can be integrated in many ways including integration with AdWords, Facebook Ads, etc. But I think it is most beneficial if you integrate them with a newsletter or email marketing top like MailChimp or Aweber. This way you will be able to create a custom segment in MailChimp or Aweber that will contain all the subscribers from your newsletter who have opened your emails at least twice. When you send an email campaign, you will be able to target these subscribers directly with Facebook ads or Google Ads. This way customers who have showed more interest in your brand will get more exposure and more opportunity to convert into a sale. Another benefit of integration is that it will allow you to track your visitor’s behavior inside the email without having them leave it. This way you will gain deeper insight into their interests and preferences than you would if they had closed it just after reading it. This integration with other tops is also beneficial because it helps marketers save time while they try new things such as sending relevant content based upon a customer’s previous engagement or performing multivariate testing on different landing pages for better results.
In conclusion, I would like to say that, I certainly hope that I have convinced you that it is worth trying out integration of Mixpanel and Google Calendar because it has many benefits that can help you increase your sales and productivity.
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