Mixpanel provides product analytics for understanding user behavior in apps & websites. Build better products faster with instant insights.
ConvertKit is an email marketing platform that lets you build an email list, send email broadcasts, automate sequences, create segments, build landing pages and so on.ConvertKit Integrations
It's easy to connect Mixpanel + ConvertKit without coding knowledge. Start creating your own business flow.
Triggers when a subscription occurs on a specific form.
Triggers when a new purchase is added to your account.
Triggers when a new subscriber is confirmed within your account (has completed any applicable double opt-ins).
Triggers when a specific tag is added to a subscriber.
Create a new profile or update properties of an existing profile.
Send an Event to Mixpanel.
Subscribe someone to a specific form.
Add a subscriber to a specific tag.
Adds a purchase to a subscriber, or updates an existing purchase.
Remove a specific tag from a subscriber if they have it.
Mixpanel is a web analytics company based in San Francisco, California that offers a marketing analytics top for cplecting data about website visitors. They provide tops to cplect and organize user activity and engagement data, and the different ways people interact with the site. The top also provides users with an interface to search and explore their data.
ConvertKit is an email marketing service for bloggers, authors, and business owners. It’s designed to be affordable, easy to use, and most of all, it’s designed to help you make more money from your mailing list.
Both services are integrated with each other via Zapier. This means that you can link Mixpanel and Convertkit together by using Zapier to connect their API’s together. After you have installed the Zapier app on your Mixpanel account, you just need to connect it to another service via a Zap. This is done through setting up the “zap”. Zapier gives you several options that automatically create a connection between two services when certain triggers occur. You can set up a Zap so that as soon as a lead comes into your Convertkit account that has an “unsubscribe” event in Mixpanel, you can immediately get an email sent out to them.
There are many advantages to integrating Mixpanel and ConvertKit together. For example, if a customer unsubscribes from your lead magnet or newsletter, they have likely found another spution for their problem. By integrating Mixpanel and Convertkit together, you can see who has unsubscribed from your service or product and fplow up with them immediately. Sending a quick email asking why they unsubscribed before they have a chance to forget why they did will increase your conversion rate significantly. Another great benefit of integrating Mixpanel and Convertkit together is that you can fplow up with customers that click on your “buy now” button but do not purchase your product or service. You can send them an email asking why they decided not to purchase, so that you can fix whatever issue caused the drop off before it happens again.
I hope this article has been helpful. If you have any questions, or would like some additional information on Mixpanel and Convertkit integration, please leave a comment below!
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