Mailgun is the email automation engine trusted by over millions of websites and application developers for sending, receiving and tracking emails.
Mixpanel provides product analytics for understanding user behavior in apps & websites. Build better products faster with instant insights.Mixpanel Integrations
It's easy to connect Mailgun + Mixpanel without coding knowledge. Start creating your own business flow.
Mailgun is a third-party API that offers developers the opportunity to send emails for free. Designed by Vautron Recruitment, this service was launched in 2009 and is currently used by over 20 thousand companies from across the world, including Facebook, Uber, Yammer and many others. According to Mailgun’s website, the API is capable of sending up to 10 million emails per month. The only requirement before using this API is to sign up for an account. This can be done either directly on Mailgun’s website or through the API itself. To create an account, users need to provide their company name, email address and choose a password.
Mixpanel is another third-party top designed for cplecting and analyzing data about certain user actions. It has been designed by Mixpanel Inc. in 2009 and is currently used by more than 6 thousand companies across the globe. One of such companies is Deliveroo, which makes use of Mixpanel’s mobile SDK to analyze the behavior of its customers. However, this data cplection top can be used not only for monitoring the customer behavior, but also for checking other factors, such as the application performance or the number of users who have visited a particular web page. In addition to the aforementioned, Mixpanel also allows its users to check their users’ actions on a daily basis, check their most popular features and understand how these features are used. The latter feature can be achieved by creating a “flow” which will show users what specific steps they need to take in relation to the app’s main goal.
The integration of Mailgun and Mixpanel provides developers with a variety of possibilities. First of all, it enables them to send personalized emails to their customers and track each stage of this process. For example, with Mailgun and Mixpanel integrated, developers can track when their users open the email sent by their company. In case a particular user opens an email several times within a day, it means that this person is interested in the advertised product or service. Moreover, if a user opened the email but did not complete any action in it (e.g., reply to the message or click on any links), then it means that he/she is not yet ready to make a purchase. Another possible use of Mailgun and Mixpanel integration is testing your email content to see which approach works best. In order to do so, developers can send two different versions of a given message via Mailgun and see which one gets more responses from their users. As both Mailgun and Mixpanel are able to display very detailed statistics about each user’s behavior, developers can easily draw conclusions from this data and apply appropriate changes into their service.
The integration of Mailgun and Mixpanel provides developers with numerous advantages. First of all, it allows them to cplect information about each user’s actions in real time. Thus, if you send an email to one hundred customers and get no response from them, you will know about it immediately and will be able to react accordingly. Secondly, it gives you the opportunity to monitor your customers’ behavior on a daily basis. For instance, if a particular user regularly opens your emails but never completes any actions in them, then you could change your strategy and focus on convincing him/her of the necessity of making a purchase right away instead of waiting for him/her to come back to your store or website again. Thirdly, thanks to such integration it becomes possible to create “flows” which will guide your users along certain steps within your app or site. All in all, integration of Mailgun and Mixpanel significantly enhances your ability to track your users’ behavior and increase their activity within your app or site.
The integration of Mailgun and Mixpanel can help you save time and money spent on development as well as make your app or site more attractive for customers by enabling you to track their activity and understand what kind of content they find interesting.
The process to integrate Mailgun and Mixpanel may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.