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Instagram for Business is the best way to connect with your customers and share your brand's story. With multi-million monthly active users, Instagram provides a unique, visual way to communicate and build relationships with them.
Mailchimp makes it easy to sell stuff online, even if you don’t have an e-commerce store. Our website and commerce tools give you everything you need to launch your business, including a custom domain.MailChimp Ecommerce Integrations
It's easy to connect Instagram Business + MailChimp Ecommerce without coding knowledge. Start creating your own business flow.
Instagram Business is a business-oriented version of Instagram. It was launched in 2016 (Samantha, 2018. It is for businesses to communicate with their customers in the form of pictures and videos. In this platform, there are features such as “Posts”, “Business Profile”, and “Insights”. In April 2018, it was reported that approximately 25% of the U.S. businesses have Instagram profiles (Samantha, 2018.
MailChimp Ecommerce is a feature from MailChimp that allows users to create an online shop quickly. There are three types of shops that can be created. Shopify, Shopify Plus, and Shopify Subscriptions (Mailchimp, 2018a. The tops provided by MailChimp Ecommerce include “Wishlists”, “Promotions”, and “Order history”. These tops allow users to create a good shopping experience with their products (Mailchimp, 2018b.
As stated in the introduction, Instagram Business has several features such as Posts, Business Profile, and Insights. For example, the Business Profile feature allows users to see the number of fplowers and likes for each post. They can also see who posted the post (Samantha, 2018. For the Posts feature, users can post videos and photos on their profiles. They can set a specific hashtag for their posts to be found easily through searches (Samantha, 2018. The Insights feature allows users to check their engagement with other users in the form of likes and comments (Samantha, 2018. The integration of Instagram Business and MailChimp Ecommerce will allow users to easily make sales through their online shop. By posting products on their profile, users can share their products and increase their sales. Moreover, through the use of hashtags, users can reach people who may not have seen them before. Furthermore, by using the insights feature of Instagram Business that shows who liked their posts or commented on their posts, users can send information about their online shop to those users who showed interest in what they posted. This will help them increase their sales through the online shop.
Integration of Instagram Business and MailChimp Ecommerce will bring many benefits to businesses. First off, it will help businesses to reach more people. Since Instagram Business shows metrics such as likes and comments for posts, businesses can use these metrics for advertising purposes. For example when a business has high metrics for a post, they can post it again on other platforms such as Facebook or Twitter to gain more exposure for their products. Therefore, it will allow them to reach more people who might not have seen the product on Instagram Business before (Mcknight & Leibowitz 2018. Secondly, businesses can promote their products through social media such as Facebook or Twitter. These media platforms have millions of users who can see their promotion posts and make purchases from their online shops. Thirdly, integration of Instagram Business and MailChimp Ecommerce will allow businesses to track visitors on their website. Instagram Business provides information about who liked or viewed posts on the profile of a business. This information can be used to track visitors on the website of a business (Samantha, 2018. Fourthly, Instagram Business provides users with information about how many times their links were clicked on other platforms such as Facebook. Based on this information, users can track how much traffic came from Instagram Business to another platform such as Facebook (Samantha, 2018. Thus integration of Instagram Business and MailChimp Ecommerce will help businesses to increase their sales by reaching more people through social media or tracking customers who visited their websites from Instagram Business.
In conclusion, integration of Instagram Business and MailChimp Ecommerce will help businesses reach more people through social media or track customers who visited their websites from Instagram Business. Therefore I believe that integration of these two platforms will help businesses achieve greater success.
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