HubSpot + Square Integrations

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About HubSpot

Marketing, sales, and service software that helps your business grow without compromise.

About Square

Square is the free point-of-sale app that lets you sell anywhere and any way your customers want to buy. You can run your business more safely with contactless and remote payments through the Point of Sale app.

Square Integrations
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  • HubSpot?
  • HubSpot is a software company founded in 2006 with headquarters in Cambridge, Massachusetts. They provide inbound marketing sputions. It was founded by Brian Halligan and Dharmesh Shah, who had previously worked at companies like Oracle and BEA Systems. HubSpot’s inbound marketing platform helps small businesses manage their marketing efforts with tops like social media, blogging, SEO, and email marketing. They offer several different packages that range in price from $200 to $2,000 per month. The ultimate goal of HubSpot is to help small businesses succeed online through the use of inbound marketing.

  • Square?
  • Square is a financial services company founded by Jack Dorsey, Jim McKelvey, and Max Levchin in 2009. Square sells credit card readers that attach to mobile devices so that business owners can accept credit cards online or in person. They also have an online platform for businesses to accept payments. According to their website, Square processes over $15 billion of transactions annually, totaling 58 percent of all credit card payments made on mobile devices. The Square business model allows anyone to get paid online without requiring them to have or hpd onto a bank account or credit or debit card. This has led to some skepticism surrounding the company’s practices, but it has also allowed them to cater to a core demographic of individuals who are underbanked. Square is based in San Francisco, California.

  • Integration of HubSpot and Square
  • HubSpot has integrated with Square, which allows businesses using both platforms to process credit cards more efficiently. Businesses using both platforms are able to integrate customer data from HubSpot into the Square Point of Sale app for mobile devices. This integration allows businesses that are using Square Point of Sale for in-person transactions to also capture new contact information on the spot and add them to existing HubSpot contacts. This means that when a customer pays for something using a credit card at a local merchant that uses Square Point of Sale, the business owner can immediately add them to their e-mail list and begin marketing to them right away. This eliminates the need to manually enter and keep track of new leads’ contact information or connect them to their existing leads later on. After the customer’s information is added to the HubSpot contact list, the business owner can also choose which segments they want to add them to and what channels they want the customer added to.

  • Benefits of Integration of HubSpot and Square
  • This integration makes it easy for small businesses that already use Square Point of Sale for in-person transactions to add potential customers to their HubSpot contact lists and begin marketing to them. Businesses that already use HubSpot and want to accept credit cards and connect with new customers in person can use the Square Point of Sale app without having to switch payment processors or change their website’s checkout flow or customer experience. The overall goal of this integration is to make it easier for businesses using these two platforms to add new customers and begin marketing to them right away. Small businesses can now capture contact information when they process a sale in person and add it to their existing contact lists within HubSpot. By adding new customers quickly and easily, small businesses have a better chance of increasing sales through word-of-mouth marketing and referrals. Both companies benefit from this partnership because many small businesses use both products, so integrating them will lead to more sales for both companies. For example, if a business using Square Point of Sale adds a new customer using HubSpot, the business owner will have access to detailed information about their customers so they can tailor future promotions or advertising campaigns accordingly. In addition, integrating these two products allows customers who use both products to get a better experience because they won’t have to switch between platforms while shopping or buying something at a local store. By eliminating switching costs for customers who use multiple platforms by default, both companies benefit from this integration. Using one platform reduces switching costs for customers while allowing merchants who use it to get more sales from customers who use multiple platforms. For example, if a customer using Square Point of Sale wants to buy something from a store using HubSpot, they won’t be required to switch payment processors or manually enter their contact information because it will already be available on their contact list in HubSpot.

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