GoToTraining is the online training software to engage learners before, during, and after sessions. It enables enterprises and individuals to provide interactive training sessions to both employees and customers, regardless of location.
Facebook lead ads are one of the most effective ways to generate leads on Facebook. it is useful for marketers or businesses who want to automate actions on their leads.Facebook Lead Ads Integrations
Facebook Lead Ads + GmailSend Gmail Email for New Facebook Lead Ads Leads Read More...
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It's easy to connect GoToTraining + Facebook Lead Ads without coding knowledge. Start creating your own business flow.
Triggers when there is a new training event.
Triggers when you get a new registrant for a particular event.
Triggers the moment there is a new lead in your account.
Creates a registrant for a particular training.
Creates a training
GoToTraining is a cloud-based software that helps companies to improve their training program. It allows companies to create training modules, make them available to employees through the platforms (website or mobile apps), get feedback from employees, and then evaluate the effectiveness of the training program.Microsoft acquired GoToTraining in 2012, and since then it has been used by more than 25000 companies.GoToTraining was integrated with Facebook Lead Ads on January 2015. Since then, marketers can use Facebook Lead Ads to generate leads for GoToTraining.
The integration of GoToTraining and Facebook Lead Ads enables marketers to drive leads to GoToTraining through Facebook ads. Marketers can target audiences based on demographics, behaviors, and interest information. And they also have access to standard targeting options such as age, gender, location, language, and relationship status.Because this integration is built on top of Facebook's industry-leading pixel, marketers are able to track whether people who engage with a Facebook ad ultimately convert into a lead in GoToTraining.For example, suppose that a marketer wants to generate leads for GoToTraining using Facebook ads. He creates a Facebook ad campaign from the Power Editor top, and he targets individuals who live in Seattle, Washington, are 18 years pd or pder, and like the "Microsoft" page on Facebook. He also selects the option "Generate Leads". Then he makes sure that the Pixel is installed on his website. Once he starts running the ad campaign, whenever someone visits his website and clicks the ad, his Pixel records the event. The Pixel also records when someone becomes a lead in GoToTraining.For marketers who already integrate GoToTraining with their website using Microsoft Tag Manager (MTM), it is possible to set up a new Facebook ad campaign from MTM directly without going to Facebook Ads Manager. Then the Pixel will be automatically installed on the website. Once a visitor clicks an ad and converts into a lead in GoToTraining, MTM will record the conversion event and send it to the Data Layer in Facebook. In addition, Facebook will record the conversion event in its own database as well and notify GoToTraining about it.
A. Integration of GoToTraining and Facebook Lead Ads in actionGoToTraining uses both standard and custom audiences to target people using Facebook ads for their lead generation campaigns. They can also use lookalike audiences to reach similar people.
Integrating GoToTraining with Facebook Lead Ads facilitates easy lead generation for businesses. For example, if a person likes the page of Ford Motors on Facebook and wants to buy a new car, Ford Motor Company can run a Facebook ad campaign that targets only this individual with Google ads about their latest cars. This will make it much easier for Ford Motor Company to build sales leads than it would be if they used other advertising channels such as TV or print media.
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