Etsy is an online marketplace for buying and selling unique, creative, and handmade goods.
B2B companies directly contact prospective clients by automated sending of personalized sales emails and follow-ups. Send emails and follow-up sequences automatically from your mailbox and have all the replies detected. Grow your business within the Predictable Revenue methodologyWoodpecker.co Integrations
It's easy to connect Etsy + Woodpecker.co without coding knowledge. Start creating your own business flow.
Triggers when there is a new active listing.
Triggers when there is a new Invoice.
Triggers when there is a new transaction. (Needs full access for application)
Triggers when a new user is created.
Triggers when a prospect opens your email.
Triggers when Woodpecker sends an email to prospect from campaign.
Triggers when a prospect clicks on a link in your email.
Triggers when a prospect status is changed to BLACKLISTED manually or when prospect unsubscribes from Woodpecker.
Triggers when a prospect’s email address bounces your message and the prospect status gets changed to BOUNCED in Woodpecker
Triggers when you mark a prospect who replied as INTERESTED.
Triggers when a prospect’s email address doesn't exist on an external server. This check happens when Woodpecker tries to send an email to this prospect. Status is changed to INVALID in Woodpecker.
Triggers when you mark a prospect who replied as MAYBE LATER.
Triggers when you mark a prospect who replied as NOT INTERESTED.
Triggers when a prospect replies to your email or is manually marked as REPLIED in Woodpecker.
Adds a new prospect or Updates existing prospect in the list of Prospects.
Adds a new prospect or updates existing prospect's data in a campaign of choice.
Stop follow-ups planned for this prospect.
I will be discussing the integrated websites of Etsy and Woodpecker.co. Both companies are online crafts merchants. They have very distinct business objectives, yet their websites are integrated for ease of use of their customers. This is a brilliant strategy since it is an excellent way to increase sales for both companies. This paper will discuss the benefits of integrating these two websites and will also discuss how this integration strategy can be applied to other website businesses.
I will integrate Etsy and Woodpecker.co to show how this strategy can be used by other crafts merchants on the internet. Etsy is an online marketplace that connects individual sellers with buyers who are looking for high quality products at low prices. It was founded in 2005 by Robert Kalin and has seen rapid growth over the past few years. The company offers a wide range of products which include jewelry, craft supplies, vintage goods, clothing and much more. Woodpecker.co is a fast growing online storefront that gives its customers easy access to a variety of handmade merchandise such as clothing, furniture, wall art and other decorative items. The site allows users to search for products based on category, style, price and cpor. The interface also displays popular items and new arrivals. The site also features a blog which shares the stories behind each product as well as DIY tutorials. These two companies complement each other since they have similar goals but different products. By integrating these two sites, customers can easily find the products that they are looking for without having to visit multiple websites. They can also buy products from both sites using the same account and checkout process. This is an excellent way to increase sales for both sites because buyers would not have to create a new account or enter personal information into another site (Praveen, 2013. The benefits of the integration strategy include increased sales vpume, higher traffic vpume and reduced customer acquisition cost. By using the same checkout system as well as featuring similar products, Etsy and Woodpecker are able to attract the same customers. Customers are able to purchase products from multiple sites without having to reenter personal information. An additional benefit of the integration strategy is that it reduces the cost of customer acquisition because customers do not have to create new accounts or reenter personal information when purchasing from multiple sites (Miller, 2012.
Etsy and Woodpecker.co are two companies that offer a wide range of unique products at competitive prices. They complement each other since they focus on different products but share a common goal of connecting buyers with designers. The integration strategy between Etsy and Woodpecker.co is ideal because it increases sales for both sites by increasing customer awareness of products that they offer that they may not have known about before. Customers are able to easily search for products from both sites by using the same search engine that each site uses. They are also able to use the same account to check out on either site. This merger does not have any negative effects since it does not decrease competition because each site sells different types of products (King & Levis, 2011. There are some limitations to this strategy however since Etsy’s focus is on hand crafted goods whereas Woodpecker’s focus is on factory made goods such as furniture and wall art decorations which can be found in many stores around the world (Smith & Mott, 2011.
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