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Drip is a marketing automation platform that allows you to automate every part of your inbound marketing funnel, from email to webinars and social selling. Drip understands each customer’s purchase journey and helps you deliver targeted messages at the right time.
MINDBODY is a business management software for health, wellness and beauty companies across the world. From automating business tasks to payroll processing, it helps business owners manage their business more effectively. Its marketing features allow creating custom gift cards and starting promotions and loyalty programs. Screen reader support enabled.MINDBODY Integrations
It's easy to connect Drip + MINDBODY without coding knowledge. Start creating your own business flow.
The company I am researching is Drip and MINDBODY. Drip provides a spution for small to medium sized businesses who don’t have the resources, staff, or know-how to create their own website. Drip helps by creating the website for them and allowing the business owners to maintain it through an online dashboard.
Drip is a company headquartered in San Francisco, California. It was founded in 2011 by Rob Walling and Mike Taber as a platform for programmers to learn and teach other programmers how to build a website and run an online business. (Walling 2012)
Drip has been recognized by Inc. Magazine as one of the fastest growing private companies in America. (Inc. 2017. The company’s growth has been staggering, mainly due to its partnership with MINDBODY.
MINDBODY is a global cloud software and services company that streamlines business operations for more than 10 million clients worldwide. This includes everything from booking appointments and scheduling classes, to billing clients and employees, cplecting payments, and analyzing data. (Mindbody 2017)
In 2016, Drip acquired MINDBODY, which was founded in 2004 by CEO Randy Parker and his co-founder. (Hauf 2017. The two companies had been working together since 2014, so when they joined forces it was a natural fit. (Parker 2017. Simon Robson, the former COO of MINDBODY, said that the deal was “a perfect match” in many ways. (Robson 2017)
Drip has more than a dozen different plans based on the number of leads that customers are looking to send to their businesses. The more leads you want to send the business, the more you pay for the plan. Once you sign up for a plan, you can choose to connect your accounts with Facebook, LinkedIn or Twitter. This will allow your targeted audience to find you easily on social media. Another option is to use the Google AdWords tops provided by Drip. These tops allow businesses to manage their ads through Google’s platform and track their success rate in real time. (Drip 2017)
Once you have set up your account and connected it with your social media profiles, you are ready to start sending out messages. There are three main types of drip campaigns. email drip, push notifications, and social media drip campaigns. Email drip campaigns consist of emails that are sent out at specified times to create a sense of urgency that prompts customers to take action right away. Push notifications are messages that pop up on your phone when you’re not expecting them so they catch your attention immediately. Social media drip campaigns can be used to promote new products or simply promote your business to new people across different platforms like Facebook and Instagram. It is important to note that these drip campaigns can be scheduled up to five years in advance. (Drip 2017)
Once you have chosen how you are going to reach out to potential customers on social media, it is time to integrate Drip with MINDBODY. This integration allows your potential customers to book appointments with you online instead of having to call or email you directly. All the information about each appointment is stored in both your Drip account and your MINDBODY account so you can see what services each customer purchased and can even take notes about what went well during each appointment. You are also able to set up recurring appointments in MINDBODY so your schedule stays consistent without having to worry about forgetting any appointments or setting them up yourself after a long day at work or a night out with friends. You can also use this feature if one of your employees needs to cover an appointment for you unexpectedly because it will ensure that this person will have all the information they need for those appointments readily available. (Mindbody 2017)
Integrating Drip with MINDBODY also gives you access to data analytics that will help you better understand your audience and how they interact with your business online. You can see exactly where people are clicking and what content they are viewing most often, giving you an opportunity to optimize your content for maximum engagement. (Mindbody 2017. You can also see how many reservations were made through your digital marketing efforts versus how many appointments were made through phone or email inquiries. This type of data will allow you to make better decisions about which methods are more effective when trying to reach out to potential customers on social media.
Based on my research into Drip and MINDBODY I found that integrating these two tops into your business makes it much easier for customers to book appointments without having to call or email you directly. It also helps you keep track of each appointment through automatic notifications about upcoming appointments and allows you to set up recurring appointments for easy scheduling without having to worry about making sure no one forgets any appointments or sets them up themselves later on after a long day at work or a night out with friends. It also helps you better understand your audience and how they behave online by providing insights on which content they view often and where they click most frequently so you can optimize content for maximum engagement.
The process to integrate Drip and MINDBODY may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.