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Drip is a marketing automation platform that allows you to automate every part of your inbound marketing funnel, from email to webinars and social selling. Drip understands each customer’s purchase journey and helps you deliver targeted messages at the right time.
Create a website in minutes with no coding. Quickly add images, checkout page, social media integrations & more. Update your subscription at any time. Easy-peasy.Ecwid Integrations
It's easy to connect Drip + Ecwid without coding knowledge. Start creating your own business flow.
Drip and Ecwid are two of the major e-commerce platforms available. They are both software-as-a-service (SaaS. sputions, which means they are hosted in the cloud and can be accessed through a web browser. Drip is all about e-mail marketing, while Ecwid is about creating online stores.
Drip has been around since 2012, while Ecwid has been around since 2010. They recently announced their integration, which means that they will work together to provide better functionality.
The main area where Drip and Ecwid will integrate is Salesforce. Customers of either platform can now integrate their e-commerce store with Salesforce CRM (customer relationship management. This will allow them to manage their customer contacts in one place, using one database.
The integration will also give users the ability to send automated e-mails to customers, based on their behavior. For example, if a customer buys an item, then they may get an e-mail newsletter that offers some more items that they might like. If they don’t purchase anything after a couple of days, they will get another e-mail encouraging them to buy something else. If they still don’t buy anything, they may get an email offering a discount on their next purchase. This can be very powerful when used correctly.
By combining Drip and Ecwid, users can create more targeted campaigns with fewer e-mails. This is because they have access to more information about their customers. After all, why create a custom e-mail campaign for every individual customer when you can just send out one generic campaign?
These new features provide customers with more options for running their online stores. They are not limited to either Drip or Ecwid but are free to choose which platforms they want to use for different purposes.
It is interesting to note that this integration is happening at the same time as the merger of Constant Contact and Eloqua. Both these companies offer different tops for SaaS e-mail marketing. While it is not unusual for companies that compete directly to join forces, it is actually quite rare for companies that specialise in different areas of online shopping to merge.
We at Drip are excited about the future of our company and excited about the future of our customers. We are looking forward to seeing what we can do together!
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