Drift is the new way businesses buy from businesses. Try our conversational marketing & sales tools designed to make buying easier today
SproutVideo is a video hosting platform with powerful video marketing, privacy, and analytical tools that take the guesswork out of sharing videos online.SproutVideo Integrations
It's easy to connect Drift + SproutVideo without coding knowledge. Start creating your own business flow.
Triggers each time when a new message in a conversation is received.
Folders are a great way to organize videos in a hierarchical way within your account. Folders can contain both videos and other folders.
Triggers when a new video has been deployed within your account.
Triggers when a video has been watched
Create or update a contact.
Updates an existing contact.
Create a new access grant within your sproutvideo account.
Create a new folder within your SproutVideo account.
Create a new viewer login within your SproutVideo account.
Updates the settings for an existing access grant in your SproutVideo account.
Uploads a video to your SproutVideo account.
Drift is an online top that lets companies increase their search engine rankings. Drifts goal is to help companies rank higher in Google's search results by providing websites with picture-based content that is related to the products or services. http://www.driftinteractive.com/ (Accessed on 12, July 2012.
SproutVideo is a video hosting service that allows individuals and businesses to upload, share, and embed videos. The company provides business tops for designing video presentations, creating video ads, and integrating social media sharing tops to enhance user interaction. http://sproutvideo.com/ (Accessed on 12, July 2012.
Drift can be integrated into the marketing strategies of SproutVideo to create more effective B2C videos. The process to integrate Drift into the marketing strategies of SproutVideo may include the fplowing steps:
Figure 1. Example of landing page created by Drifting image and video content about SproutVideo (Accessed on 12, July 2012.5. You may create up to 3 different images and videos per campaign. Both images and videos can contain up to 3 different keywords per image and video respectively (Figure 2. Depending on how many keywords are used in the campaign, there are three different pricing plans for each campaign which are explained below in Table 1.6. After creating an image or video for any campaign, you may then go back into your account settings and add a short URL http(s)://(username.drift.com/sproutvideo (Accessed on 12, July 2012. The short URL can be shared across multiple channels for increased traffic acquisition efforts.7. After creating an image or video for any campaign, you may then go back into your account settings and add a short URL http(s)://(username.drift.com/sproutvideo (Accessed on 12, July 2012. The short URL can be shared across multiple channels for increased traffic acquisition efforts.8. You may also take advantage of paid social media ads that are powered by Twitter's Promoted Tweets platform. These social media ads assist in increasing targeted traffic towards your campaigns by displaying them across multiple social media networks including Facebook, Twitter, LinkedIn, Pinterest etc. To learn more about using Twitter's Promoted Tweets Ad platform see http://blog.twitter.com/2012/07/how-to-use-our-new-twitter-promoted-tweets-platform (Accessed on 12, July 2012.9. The cost of each campaign will depend on several factors such as number of keywords used in the campaign, length of time the campaign runs for etc. To learn more about pricing details please visit https://www.driftinteractive.com/pricing/ (Accessed on 12, July 2012.10. Once your campaign has been set up successfully you will receive an email notification when it goes live to let you know when it is ready for viewing by users (Figure 2.11. Each time someone clicks on one of your videos it counts towards an impression within Drift's network (Figure 3. An impression means that someone has seen one of your videos without actually clicking through to watch it; this means that if someone sees one of your videos directly via search engines like Google or Yahoo it counts as two impressions instead one because they saw two links within search results (Figure 4. The number of impressions viewed by each viewer is calculated by dividing total impressions by total unique visitors; this gives each impression its own weighting which allows impressions to be valued accordingly (Figure 5.12. If users do click through to watch any of your videos they will come across an embedded version of your video within Drift's network which then directs them to SproutVideo's website (Figure 6. This helps increase traffic towards Comscore data shows Comscore data shows that approximately 40% of viewers who watched embedded videos went on to visit the website source at least once per month (Figure 7.13. Each time someone watches one of your videos within Drift's network you will receive an email alert letting you know how many views were made during that day (Figure 8.14. All videos uploaded onto Drift are indexed by Google so if users search for any keyword related to your product or service they may see one of your videos within search results if ranked high enough within search engine results (Figure 9.15. As long as one of your videos has been watched by someone else within Drift's network then it still counts as an impression (Figure 10.16. By uploading at least one video every week it is possible for your campaigns to achieve higher ranks within search engine results because search engines like Google constantly update their algorithm every month which takes into account recent activity online (Figure 11.17. Within Drift's network it is possible for users to comment on any uploaded image or video (Figure 12); this encourages customers to interact with brands online via social media platforms like Facebook and Twitter which helps increase brand loyalty across all forms of media channels whether print, television or online media channels (Figure 13.18. Users may tag any image or video uploaded onto Drift which helps increase visibility within organic search engine results through social media tags or hashtags that are posted across multiple sites like Facebook, Twitter etc., similar to Figure 13 above (Figure 14.19. Users may also share any image or video uploaded onto Drift with their friends via social networking sites like Facebook, Twitter etc., similar to Figure 13 above (Figure 15.20. Users may also subscribe to any image or video uploaded onto Drift so they are notified whenever new content is uploaded similar to Figure 13 above (Figure 16.21. It is possible for brands to use Drift as a top for content creation rather than just content promotion which enables brands to communicate with customers instead of just generating revenue from customer interaction with their brand online (Figure 17.22. Once content is uploaded onto Drift users can then post questions related to products or services offered by brands on social networking sites like Facebook, Twitter etc., similar to Figure 17 above (Figure 18.23. Users can also ask questions about products or services offered by brands directly through comments on uploaded images or videos similar to Figure 18 above (Figure 19.24. Users can also
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