ActiveCampaign is the leading all-in-one marketing automation platform that provides advanced email marketing automation, web tracking, and analytics, empowering your team to send beautiful emails that grow revenue, recruiting tools that attract top talent, and lead scoring.
Freshworks CRM is an online, cloud-based CRM with Integrated phone and email, User behavior tracking, Lead scoring and more.Freshworks CRM Integrations
ActiveCampaign + PipedriveAdd new or updated ActiveCampaign contacts to Pipedrive as people Read More...
ActiveCampaign + BigCommerceAdd customers in BigCommerce for new ActiveCampaign contacts Read More...
Pipedrive + ActiveCampaignCreate or update ActiveCampaign contacts from new Pipedrive contacts Read More...
Gmail + ActiveCampaignCreate or update ActiveCampaign contacts from new emails matching search Criteria on Gmail [REQUIRED : Business Gmail Account] Read More...
An email marketing campaign is a cost-effective solution that gives businesses the power to capture new leads and build strong relationships with existing customers. Use this integration and give your email marketing a new dimension. When active, each time a new email shows up in your Gmail inbox, we add a new contact or update an existing contact in ActiveCampaign.
Note: To use this integration you must have a Business Gmail account.
It's easy to connect ActiveCampaign + Freshworks CRM without coding knowledge. Start creating your own business flow.
Triggers when a new contact note is added.
Triggers when a new contact is added or existing contact's details are updated.
trigger when new appointment created.
Trigger when any task gets completed.
Trigger when new contact is created.
Trigger when new deal created.
Trigger when new task created.
Adds new contact note.
Creates a new contact.
Update an existing contact.
Add an appointment.
Create an account.
Creates a contact.
Creates a deal.
Creates a note.
Creates a task.
Updates an existing contact.
ActiveCampaign is an email marketing service provider for small to medium size business. The company was started in 2010 and has its headquarters in Atlanta, Georgia.
ActiveCampaign has also won the award of “Email Marketing Product of the Year” by GetApp in 2017. The company has also been featured on Inc 5000 for 5 years in a row.
Freshworks is an all-in-one business management software that helps you run your business more efficiently. The company was founded in 2011 and has its headquarters in San Francisco, California. The company has 1.5 million customers across 180 different countries.
The company has also won the award of “Software Service of the Year” by GetApp in 2018.
Integrating ActiveCampaign and Freshworks CRM can be done easily. There are many features available in both the systems that can be integrated to increase productivity and efficiency of a business.
In this section, we will take a look at some of the common features that both the systems have and their benefits to a business.
Inbox management is a feature available in both ActiveCampaign and Freshworks CRM. This feature allows users to create a separate inbox for subscribers who have already subscribed to a mailing list or a resource. It helps a user to manage his/her email list more effectively. If a person subscribes to a mailing list or a resource from a website, but does not wish to receive any further emails from it, he/she can unsubscribe from it by sending an email from the separate inbox created by Inbox Management. Inbox Management is a very useful feature as it helps to automate the process of managing subscribers by segregating them into multiple lists. It also helps to filter unwanted emails and helps you to deliver right messages to the right people at the right time.
Users can easily create and manage multiple subscription lists using Inbox Management. They can set up rules to automatically move subscribers into different groups based on their actions. For example, if a subscriber unsubscribes from a mailing list, they can automatically move them into another group so that they do not receive further mails from that list. It helps you to run your email marketing efforts more efficiently as you do not have to worry about managing your list manually and can focus on other important tasks. You can read more about how to use Inbox Management here. https://www.activecampaign.com/integrations/activecampaign-integrations/inbox-management/ and here. https://www.activecampaign.com/blog/benefits-of-inbox-management/.
Lead Scoring is another feature available in both ActiveCampaign and Freshworks CRM. Lead Scoring is used to measure the level of engagement of subscribers with your content and identify those individuals who might need your products more than others do based on their actions, such as downloads, visits, etc., on your website or landing page. This feature helps marketers to identify high-value prospects so that they can target them more effectively with their marketing campaigns and convert them into loyal customers. Lead Scoring helps you to personalize your marketing strategy so that you can focus on delivering your message to the right audience which will result in higher conversion rates for your business. Users can also build custom reports based on their lead scores which will help them to track down their customers better. Lead Scoring is one of the most important features that are required for improving sales performance of your business.
Lead Scoring helps you to deliver personalized messages to prospects based on their interests and behavior, which results in higher conversion rate for your business. Users can create custom reports based on their lead scores using data cplected over time which will help them to understand their audience better and improve sales performance of their business. You can read more about how to use Lead Scoring here. https://www.activecampaign.com/do-i-need-lead-scoring/and here. https://www.activecampaign.com/blog/the-top-10-lead-scores/.
Auto Responder Series is another feature available in both ActiveCampaign and Freshworks CRM which allows users to design automated response series for different actions taken by subscribers over time, such as subscribing to resources, downloading resources etc., Users can automatically send out emails after subscribers take certain actions on their website or landing page which helps them to nurture prospects better over time and convert them into customers eventually. This feature helps marketers to deliver personalized messages based on their behavior over time which will result in higher conversion rate for your business eventually. It also helps you to maximize ROI of your investments as you can reduce cost per acquisition (CPA. significantly by delivering personalized messages through effective nurturing campaigns after subscribers sign up for your product or services. You can read more about how to use Auto Responder Series here. https://www.activecampaign.com/do-i-need-autoresponders/.
The process to integrate ActiveCampaign and Freshworks CRM may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.